For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
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At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World
[ PC World | 2022-09-06 14:30:00 UTC ]
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Significant sales of Sarah J. Maas’s new fantasy novel, 'Crescent City: House of Sky and Breath,' prompted Bloomsbury to increase its full year guidance for the year ended February 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 04:00:00 UTC ]
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Why do authors always ask for readers to leave reviews? Do reviews really help sell their books? Bottom line: yes. Continue reading at Book Riot
[ Book Riot | 2022-03-30 10:35:00 UTC ]
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In November 2020 I was one of the authors giving evidence during an inquiry conducted by the All-Party Parliamentary Writers Groups (APWG) for their investigation into the impact Covid-19 has had on the livelihoods of authors. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 01:25:39 UTC ]
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Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week
[ Media Week | 2022-01-10 17:21:08 UTC ]
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It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Cost cuts improved Scholastic's bottom line in the first quarter, but sales at book fairs and book clubs tumbled during the period, and are expected to remain low in the current quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week
[ Media Week | 2019-10-28 15:29:26 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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Amazon Prime Day isn’t just a day—it’s essentially a 60-hour event that starts right now with deals on Amazon’s own devices, including Fire tablets and Kindle e-readers. Bottom line: If you’ve been considering one of these devices, now is the time to buy, as we’re seeing discounts of up to 50... Continue reading at PC World
[ PC World | 2019-07-14 19:01:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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