Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #$11 million #branded content #bottom line #premium publishers #larger trend #controlling stake

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Financial Times To Fold Paid Online News Service Tilt

The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets


Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
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Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek

[ AdWeek | 2021-01-28 05:35:00 UTC ]
More news stories like this | News stories tagged with: #publisher announced #drive subscriptions #good business #climate coverage


UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist

Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
More news stories like this | News stories tagged with: #year shortlist #business book #post uk #book of the year


Time Out Is All “In” on Rebuilding Its Business Post-Pandemic

The COVID-19 pandemic has been devastating to several industries, and publishing has been no exception. Among those hardest hit have been titles serving local markets. With public spaces temporarily shutting down, regional titles have little leverage to sell advertising, and readers have little... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-28 16:08:28 UTC ]
More news stories like this | News stories tagged with: #allowing customers #social distancing #balance sheet #cash flow


The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists

A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial... Continue reading at Digiday

[ Digiday | 2020-05-21 13:49:23 UTC ]
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Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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Financial Times Names New Top Editor | People on the Move

[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #foreign policy #daily beast #national security #entertainment weekly #baton rouge #staff writer


Lionel Barber to step down as editor of the Financial Times

In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
More news stories like this | News stories tagged with: #british publishing #hearst #unidentified assailants #media industry #multiple titles


Mitchel Levitas, Editor in Leading Posts at The Times, Dies at 89

A Polk Award winner, he edited the Op-Ed page, The Book Review, The Week in Review and also oversaw coverage of the New York area. Continue reading at The New York Times

[ The New York Times | 2019-06-24 21:24:11 UTC ]
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Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
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The New York Post plans paid membership program

The legacy newspaper publisher intends to launch a membership product in 2019 focused around experiences and services, rather than a paywall. The post The New York Post plans paid membership program appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-26 00:00:00 UTC ]
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Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big problem #domain spoofing #top publishers #post study


Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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The Koch brothers may be backing a Time Inc. acquisition

It seems every few months a headline emerges about Time Inc. and whether or not acquisition talks have begun or stalled. Today the New York Times reports that the ailing media company is once again in talks with the magazine publisher Meredith about a potential purchase. What’s more, the... Continue reading at Fast Company

[ Fast Company | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #$500 million #koch brothers


How 400 Russia-run fake accounts posted bogus Brexit tweets

Researchers find that accounts run from a St Petersburg troll farm tried to sow discord between Britons over the referendumConcern about Russian influence in British politics has intensified as it emerged that more than 400 fake Twitter accounts believed to be run from St Petersburg published... Continue reading at The Guardian

[ The Guardian | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british politics


Cape After the Experts for our post-truth times

Jonathan Cape has pre-empted After the Experts by political economist William Davies, which will explore how the political landscape has shifted and speculate on what might come next if we are witnessing the end of an era of experts. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #time spent #mobile appeared #mobile devices