Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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#advertising partners
#third-party cookies
#sales pitch
#big impact
#bottom line
#sales team
#love/hate relationship
#paying attention
A year after launching comprehensive ABM solutions, Government Executive and SourceMedia share what they've learned. The post Publishers Are Riding the ABM Wave With Quality Over Quantity appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday
[ Digiday | 2016-07-27 00:00:00 UTC ]
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#article published
Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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We're giving away a $50 gift card to Barnes and Noble to one lucky reader. Enter here (and don't forget ... Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:31:42 UTC ]
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The New York Times just released their Best Books of 2022. How much does it overlap with the bestselling books of the year? Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:40:00 UTC ]
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As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 11:38:52 UTC ]
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Awards buzz is ramping up for author Margaret Atwood, who is again in the running for both the Man Booker Prize and the Scotiabank Giller Prize. Continue reading at CBC
[ CBC | 2019-09-03 19:27:06 UTC ]
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The death of Stephen Hawking on March 14 prompted two of his titles to hit the Chinese market's charts, as Beijing OpenBook evolves its rankings to include more online retail. The post March 2018 Bestseller Lists from China: Hawking and an Evolving List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-08 00:00:00 UTC ]
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No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York
[ Crains New York | 2024-06-24 17:26:41 UTC ]
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The history of abortion in the United States is the story of my life—or my life’s work. I’ve run a clinic since 1971, two years before Roe and now, fifty-three years later—two years post-Roe—I’m still at it, running Choices Women’s Medical Center. Since the roll-back in women’s human rights that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-24 08:54:36 UTC ]
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Former PM’s first-week sales compare with 21,000 for David Cameron’s memoir and 92,000 for Tony Blair bookLiz Truss’s book about her 49-day stint as prime minister sold 2,228 copies in the UK during its first week on sale, after a wall-to-wall promotional media blitz.Ten Years to Save the West:... Continue reading at The Guardian
[ The Guardian | 2024-04-26 15:49:38 UTC ]
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This one goes out to any author who’s ever felt bad about not making it onto a list of most anticipated books of the season. And to their publicists. The book preview list is a highly imperfect form of coverage that seems to be, along with best-of the year lists, the most widely used kind […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 08:56:49 UTC ]
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When I was a child, my grandfather was embroiled in a quiet, and possibly entirely one-sided, feud with his next-door neighbor. Every summer I would visit my grandparents for a week, and follow Grandpa on his morning walks through the woodlot, along a path that skirted the neighbor’s field. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-10 08:54:38 UTC ]
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#reading list