Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]

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Steal This Website: Dear AI Robot-Thief, Please Scrape This Article

Not to brag, but Lit Hub is a pretty good website. We’re closing in on our ten-year anniversary—the digital publishing equivalent of roughly a century—and we’ve published consistently since the day we launched, resulting in an archive of thousands of articles. On top of that, Lit Hub has decent... Continue reading at Literrary Hub

[ Literrary Hub | 2024-12-05 09:57:47 UTC ]
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Mike Shatzkin, Colorful Publishing Industry Guru, Dies at 77

His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times

[ The New York Times | 2024-11-22 22:38:42 UTC ]
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Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’

The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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Frankfurt Book Fair: A Primer on Webtoons from Korea's Munpia

At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion dollar Korean webtoon business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Frankfurt Book Fair: A Primer on Webtoons from Korea's Munpia

At the 2024 Frankfurt Book Fair, PW caught up with Kim Hyung Joo, head of webtoons at Munpia, one of Korea's leading digital publishing platforms, about the growth of the billion-dollar Korean webtoon business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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I founded a pioneering tech magazine. Tech killed it off

Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading at The Guardian

[ The Guardian | 2024-08-21 13:30:07 UTC ]
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Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday

[ Digiday | 2024-07-04 04:01:00 UTC ]
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Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday

[ Digiday | 2024-06-26 13:42:23 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store

OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday

[ Digiday | 2024-01-26 05:01:00 UTC ]
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Bookwire Stages ‘Shaping the Future of Digital Books’

Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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Switzerland’s Karger and Kortext: Research for England’s National Health

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[ Publishing Perspectives | 2023-08-29 18:33:43 UTC ]
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News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future

Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian

[ The Guardian | 2023-08-11 00:14:07 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times

[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Vice and BuzzFeed were meant to be the future of news. What happened? | Jane Martinson

Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian

[ The Guardian | 2023-05-20 07:00:50 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’

Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

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[ The Guardian | 2022-08-08 23:21:18 UTC ]
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