Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-09-16 10:40:00 UTC ]
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When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Bethanne Patrick's September highlights include sequels from Elizabeth Strout and Andrew Sean Greer along with exciting debuts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 14:00:54 UTC ]
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The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
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Bethanne Patrick's August highlights include fiction from Mohsin Hamid and Marianne Wiggins, a sequel to "Dopesick" and a revisionist feminist history. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-29 13:00:01 UTC ]
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This is a boom time for books about animal intelligence. It feels like every day I see a review of a book called something like Furry Mensa—the Remarkable Brains of All Those Little Guys Running Around Out There. No book in this genre is ever going to be truly bad, because animal intelligence is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 08:51:54 UTC ]
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It's that time of year when we gather 'round and discuss former President Barack Obama's reading list for the summer! Continue reading at Book Riot
[ Book Riot | 2022-07-26 21:53:22 UTC ]
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At first, I wanted to call it Forty Love. My memoir, Bookends: A Memoir of Love, Loss, & Literature, is a deeply personal account of the unexpected plot twists in my own life highlighted by the books I was reading at the time. In my current career as publishing CEO at Zibby Books and host […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-22 08:51:36 UTC ]
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The Mexican-Canadian author of bestsellers 'Mexican Gothic' and 'Velvet Was the Night' was born and raised to be a genre-hopping, storytelling dynamo. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-14 13:00:02 UTC ]
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Bethanne Patrick's July highlights include romance, sci-fi and sacrilegious hijinks, as well as probing memoirs and a new Harvey Weinstein exposé. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-30 16:26:28 UTC ]
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Grief is one of those experiences that seems like a black-out to me. To comprehend the magnitude of what death really means—that concept of forever—is so challenging on an intellectual level that part of us shuts down in response so we can attend to the thought. Or use all our energy to escape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-30 08:51:08 UTC ]
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That Girl knows what her goals are and is working to achieve them. Here are 9 books that can help guide us to becoming our best selves, like What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough by Chudera Eggerue. Continue reading at Book Riot
[ Book Riot | 2022-06-29 10:32:00 UTC ]
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More than a million new titles are published annually in the US, far more than even the most bibliophilic secret agent could get through. Even with a weekly publishing schedule, we can only bring you 52 Hitting the Books each year. To help shine a spotlight on all the fantastic stories that... Continue reading at Engadget
[ Engadget | 2022-06-22 17:30:23 UTC ]
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I’ll revisit "Ulysses" on its 100th anniversary and delve into "Cheri" as well as works by wonderful modern writers like Guy Gavriel Kay. Continue reading at The Washington Post
[ The Washington Post | 2022-06-15 16:48:29 UTC ]
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Bethanne Patrick's June highlights include Tom Perrotta's 'Election' sequel, essential new war histories and a fresh look at females of all species. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-31 14:00:49 UTC ]
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I grew up with two sets of amicably divorced grandparents. That meant I had three grandmothers—whip-smart, accomplished, fans of flowers and capital-c Culture—and four grandfathers: a Civil War-obsessed lawyer who loved opera and plaid; an intimidating, accomplished doctor with a collection of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-26 08:50:43 UTC ]
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Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post
[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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A staff writer at The Atlantic since 2016, Gilbert is a finalist for the 2022 Pulitzer Prize in Criticism. Continue reading at The Atlantic
[ The Atlantic | 2022-05-10 13:16:13 UTC ]
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Bethanne Patrick's May highlights include new fiction by John Waters, Chris Bohjalian and Emma Straub, fresh David Sedaris, breakout poetry and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-02 13:00:40 UTC ]
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War never happens in a vacuum. These books show the historic contours of Russia’s invasion of Ukraine. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-04-12 17:08:00 UTC ]
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