Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
Cost cuts improved Scholastic's bottom line in the first quarter, but sales at book fairs and book clubs tumbled during the period, and are expected to remain low in the current quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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'Rights departments of publishing houses invariably seem the poor relation of the sales team,' says Richard Charkin. The pandemic is a prompt to reconsider. The post Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 14:43:14 UTC ]
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Interviews Veronica Esposito John Keene is the author of Counternarratives, which received an American Book Award and the Republic of Consciousness Prize. He is also the recipient of a Lannan Literary Award and a MacArthur Fellowship. He is the... Continue reading at World Literature Today
[ World Literature Today | 2020-03-30 15:27:14 UTC ]
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With two acclaimed novels under her belt, Evie Wyld’s dazzling new work looks set to win further praise. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 17:03:29 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Interviews Veronica Esposito Ottilie Mulzet is the principal English-language translator of Hungarian author László Krasznahorkai, winner of numerous international honors. Together, they received the 2019 National Book Award in Translation for Mulzet’s... Continue reading at World Literature Today
[ World Literature Today | 2020-02-20 14:05:36 UTC ]
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Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week
[ Media Week | 2019-10-28 15:29:26 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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Amazon Prime Day isn’t just a day—it’s essentially a 60-hour event that starts right now with deals on Amazon’s own devices, including Fire tablets and Kindle e-readers. Bottom line: If you’ve been considering one of these devices, now is the time to buy, as we’re seeing discounts of up to 50... Continue reading at PC World
[ PC World | 2019-07-14 19:01:00 UTC ]
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Condé Nast Pulls Investment From FarFetch [caption id="attachment_161701" align="alignright" width="150"] José Neves[/caption] Condé Nast pulled its nearly $300 million investment in the London-based luxury fashion retail marketplace FarFetch, following concerns about the management of the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 18:18:07 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Tim Greco has been hired and Holly Ruck and Malati Chavali have been named to new positions at Macmillan, where the sales team has been undergoing an overhaul of late. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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