Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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#advertising partners
#third-party cookies
#sales pitch
#big impact
#bottom line
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Bestselling author and journalist is ‘incredibly bowled over’ to receive DBEJilly Cooper has been given a damehood in the new year honours list for her services to literature and charity.The 86-year-old bestselling author and journalist who was awarded a DBE said she was “delighted, bewildered... Continue reading at The Guardian
[ The Guardian | 2023-12-29 22:30:17 UTC ]
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Bethanne Patrick recommends 10 new books to kick off 2024, including an alternate Mexican history, memoirs of wildfire seasons and open marriage and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-29 11:00:49 UTC ]
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#open marriage
Overall, OverDrive reps said 2023 was another banner year for library e-books, with North American public libraries seeing a 55% increase in digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
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Bethanne Patrick recommends 10 new books to get you through the end of 2023, including dystopias, a quirky travelogue and an uncommonly exciting math primer. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 11:00:46 UTC ]
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Lately, there’s been a lot of attention on how children learn to read, and I’m heartened that phonics is making a comeback. But sounding out words (also called “decoding”) can be laborious for young readers. As the mother of three and a veteran educator who believes passionately that a love of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-15 09:40:24 UTC ]
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#children learn
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With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
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On the power of a queer book worm in teen media, as seen through HEARTSTOPPER's Isaac. Continue reading at Book Riot
[ Book Riot | 2023-11-03 10:36:00 UTC ]
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Every society, civilization and culture has mythologies and cosmologies; they make up a corpus of ancient and sacred narratives that help give meaning to the world. Passed down through generations, myths educate and clarify our place in a world full of things and forces that are larger than us.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-03 08:30:51 UTC ]
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Almost eight decades after the end of World War II, that conflict continues to define political discourse throughout the Western world. Still, for American, British, French, and Canadian readers, the war overwhelmingly means the European theater, with the Asia-Pacific campaigns against Imperial... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-02 08:40:02 UTC ]
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Bethanne Patrick's November highlights include new fiction from Michael Cunningham, a wild alt-history from Ed Park and nonfiction on COVID, mental illness and AI. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 13:00:40 UTC ]
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When I encounter the question “are you a Witch?” my first response is always, “who is asking, and why?” Perhaps there never has been a more loaded noun in the English language. Depending on who is asking, it can be a compliment. Or preamble to torture. Despite its crowded dictionary entry,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-31 08:50:56 UTC ]
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#english language
Publisher to double dividend after demand grows for books by Sarah J Maas and Samantha ShannonBusiness live – latest updatesThe book publisher Bloomsbury has hit record profits in the first half of the year thanks in part to a boom in fantasy fiction driven by the American author Sarah J Maas,... Continue reading at The Guardian
[ The Guardian | 2023-10-26 07:50:43 UTC ]
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A meta-narrator has an authorial awareness of a story being told. They make their presence known, intervening when they deem necessary. In the case that they are also the protagonist (which is often) then they must be as adept as immersing themselves in the real-time story unfolding up close as... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:15:09 UTC ]
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The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the... Continue reading at AdWeek
[ AdWeek | 2023-10-04 11:00:00 UTC ]
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Bethanne Patrick recommends 10 books for October, including fiction from Walter Mosley and Jesmyn Ward and memoirs from Viet Thanh Nguyen and Safiya Sinclair. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-28 10:00:03 UTC ]
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#including fiction
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My sophomore novel, Evil Eye, follows Yara Murad, a Palestinian American woman who begins to confront the psychological and interpersonal aftermath of her emotionally volatile childhood as her carefully constructed life begins to fall apart. In drafting this novel, which explores post-traumatic... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-22 08:35:35 UTC ]
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Because we never spoke of it, I’ve had to imagine the conversation: Me: “Why have you never told me anything about Partition?” My grandfather: “What is there to know?” My grandfather’s reply would indicate both a lack and a surplus—a surplus of memories and visions of vehicles big and strong,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-20 08:24:56 UTC ]
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Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
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When reading about mothers and daughters, we might feel grateful we didn’t have to endure such conflict and trauma. We might long for what we, ourselves, never had. But then again, we might feel seen. More often, literature reflects troubling, toxic, or estranged mother-daughter relationships... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-01 09:35:26 UTC ]
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#feel grateful