5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech Things” feature are already using Alexa’s “Daily Flash Briefing” voice layer for their Alexa service users. The more upwardly mobile the audience, the more likely they are already stumbling through your content via a voice assistant. HubSpot research from Junto shows that 65% of content consumers aged 35-49 are using voice to search for information at least once a day. And according to Gartner, by 2021 approximately one fourth of all digital workers are expected to be using a virtual employee assistant daily. This has big implications for trade and professional-geared content, especially in areas where speed is of the essence. Looking forward is one thing, but when it comes to voice navigation, the future is already here for many of us. So how should you step up to the challenge? Here are five necessary steps to get started: 1: Become a VUI power user Many publishers and executive teams using AI assistants in their daily lives, but perhaps not as much at work where they interact with their employees or coworkers. This could be a big mistake. Without daily submersion into navigating content, it may be difficult to simulate such situations in a research test. Initiating some form of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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