Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech Things” feature are already using Alexa’s “Daily Flash Briefing” voice layer for their Alexa service users. The more upwardly mobile the audience, the more likely they are already stumbling through your content via a voice assistant. HubSpot research from Junto shows that 65% of content consumers aged 35-49 are using voice to search for information at least once a day. And according to Gartner, by 2021 approximately one fourth of all digital workers are expected to be using a virtual employee assistant daily. This has big implications for trade and professional-geared content, especially in areas where speed is of the essence. Looking forward is one thing, but when it comes to voice navigation, the future is already here for many of us. So how should you step up to the challenge? Here are five necessary steps to get started: 1: Become a VUI power user Many publishers and executive teams using AI assistants in their daily lives, but perhaps not as much at work where they interact with their employees or coworkers. This could be a big mistake. Without daily submersion into navigating content, it may be difficult to simulate such situations in a research test. Initiating some form of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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President and publisher of Penguin Books US Kathryn Court will retire later this year, PRH US has announced, with Brian Tart set to step up to the role in a series of staff changes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 16:39:42 UTC ]
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Indie publisher Hashtag Press is launching a new imprint to showcase exclusively BME voices. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 09:53:55 UTC ]
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Last week ghostwriter Andrew Crofts’ comment piece ‘Why we publish books we hate’ caused quite the stir. Here Helen Saunders gives her response. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 01:30:56 UTC ]
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Orion consultant publisher and Gollancz chair Malcolm Edwards is stepping down from his roles after first joining the SFF imprint 43 years ago. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 05:36:42 UTC ]
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The professor and author discusses his research into the publishing industry’s recent attempts to improve diversity. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
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The 20-strong Invitation Program at Frankfurter Buchmesse this year will include Macedonia's Shkupi, a publishing house serving an Albanian readership amid many barriers to financial success. The post A Voice From Frankfurt’s Invitation Program: Macedonia Publisher Azam Dauti appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-19 00:00:00 UTC ]
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David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-06-26 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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In the world of digital publishing, sites, brands and podcasts saw tremendous growth this year thanks to politics, partnerships and social media. By being true to themselves and leaning into what they do best, destinations like BuzzFeed's Tasty and Teen Vogue resonated with their audiences even... Continue reading at AdWeek
[ AdWeek | 2017-10-30 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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