What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and Google rivals argue this fundamental practice runs afoul of the EU’s General Data Protection Regulation. On the other, Google and its partners say that they are authorized directly by internet users to conduct cookie matching.  The EU is investigating  whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. At the same time, other companies like Apple and Firefox are limiting cookies’ power to track online behavior. This much is clear: Without cookie matching, the way digital ads are bought and sold would be radically changed. “Cookie matching is definitely essential for real-time bidding to make sense,” said Christoph Tavan, chief technology officer at Content Pass, a Berlin–based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The problem Concerns about cookie matching reached a fever pitch this month after a report claimed to uncover clandestine data-sharing through Google’s ad exchange, which runs on millions of websites to help publishers sell ads. The report was based on a study by Brave, a web browser that competes with Google... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
News tagged with: #bottom line #short supply #content displayed— #increasingly important #on-site behavior— #jarrod dicker #commercial technology #major role #open internet #chetna bindra #middle ground #contextual ads #contextual advertising—served #digital publishers

Other Publishing stories related to: ' What happens if they toss cookies? '


Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #open web #trade desk #latest company


Can Political Satire Outpace Reality? 3 Books Toss Their Hats in the Ring

Christopher Buckley’s “Make Russia Great Again,” Jessica Anthony’s “Enter the Aardvark” and the anthology “The Faking of the President” all have fun with American politics. Continue reading at The New York Times

[ The New York Times | 2020-07-02 09:00:08 UTC ]
More news stories like this | News stories tagged with: #anthology #american politics #christopher buckley


Judge Tosses 'Defective' Trump Family Bid to Block Niece's Tell-All Memoir

The dismissal is certainly not the end of the road, however, as Trump family attorneys are likely re-file their motion for a restraining order in a proper venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #restraining order #block niece


How Cookies Work and Why They’re Going Away

Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek

[ AdWeek | 2020-06-08 11:00:32 UTC ]
More news stories like this | News stories tagged with: #digital media


Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media #third-party cookies


Digiday Publishing Summit Europe Event Briefing: Life after the cookie

At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday

[ Digiday | 2020-03-06 05:01:14 UTC ]
More news stories like this | News stories tagged with: #publishing summit #revenue streams #third-party cookie


Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with: #digital media #third-party cookie #ad targeting


Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
More news stories like this | News stories tagged with: #digital media #ad tech #long term


In New Filing, Audible Lawyers Insist ‘Captions’ Copyright Case Should Be Tossed

Lawyers for Audible are doubling down on their claim that a lawsuit filed by seven publishers over Audible’s forthcoming Captions program is fundamentally a contract dispute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #contract dispute #lawsuit filed #copyright case


How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising


Facebook Wants D.C. Appellate Court to Toss Suit Over Cambridge Analytica

Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
More news stories like this | News stories tagged with: #lawsuit brought #cambridge analytica


Publishers step up the fight against cookies gone rogue

Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step


Why university libraries are tossing millions of books

Struggling to keep up with the increasing digitization of academia, libraries are purging older volumes to make way for study spaces and coffee shops. The act is a radical shift from when the value of a library was measured by the scope of its books.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coffee shops #university libraries


EU Publishers: Clean up your cookies or get burned by GDPR

The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday

[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #ticking clock #digital publishers #gdpr appeared


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal data #personal information #days ago #data sharing


Man who pointed shotgun at girl selling Girl Scouts cookies gets jail time

 A Southern California man who pointed a shotgun at a 7-year-old girl selling Girl Scout cookies has been given six months in jail. See more of our top stories on Facebook >> The Riverside Press-Enterprise says John Dodrill was sentenced Friday. He pleaded guilty to possessing an illegal... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pleaded guilty #riverside press-enterprise #top stories


Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek

[ AdWeek | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #app-install ads


Judge Tosses Retailers’ Suit Against Apple, Publishers

In a December ruling, Judge Denise tossed a case filed by three defunct ebook retailers that claimed that the 2010 conspiracy among Apple and five publishers to fix ebook prices forced them out of business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #case filed


Belgian ban on Facebook cookies should apply to all of Europe, privacy watchdogs say

European data protection authorities want Facebook to stop using cookies to track people who don't have a Facebook account.As part of a case brought by the Belgian Privacy Commission, a Brussels court ordered Facebook in an interim ruling not to track people in Belgium using its "datr" cookie... Continue reading at PC World

[ PC World | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policy #case brought #privacy watchdogs