There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and Google rivals argue this fundamental practice runs afoul of the EU’s General Data Protection Regulation. On the other, Google and its partners say that they are authorized directly by internet users to conduct cookie matching. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. At the same time, other companies like Apple and Firefox are limiting cookies’ power to track online behavior. This much is clear: Without cookie matching, the way digital ads are bought and sold would be radically changed. “Cookie matching is definitely essential for real-time bidding to make sense,” said Christoph Tavan, chief technology officer at Content Pass, a Berlin–based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The problem Concerns about cookie matching reached a fever pitch this month after a report claimed to uncover clandestine data-sharing through Google’s ad exchange, which runs on millions of websites to help publishers sell ads. The report was based on a study by Brave, a web browser that competes with Google... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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A federal judge said he will dismiss part of a lawsuit filed by a group of authors including comedian Sarah Silverman that claims Meta’s Llama AI application infringes their copyrights. However, a core claim of the suit—that Meta’s use of unauthorized copies to train its AI model is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
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During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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To try out the recipes in the new cookbook Fabulous Modern Cookies, I asked the baker I trust the most to join me in the kitchen. Continue reading at Wired
[ Wired | 2022-12-23 12:00:00 UTC ]
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In a resounding victory for the freedom to read, a Virginia state judge on August 30 swiftly dismissed two closely-watched cases that sought to bar the public display and sale of two books alleged to be obscene under an obscure state law, and in so doing struck down the state law the claims were... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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After a lengthy presentation by Manuel Sansigre, PRH's global v-p for mergers and acquisitions, Judge Florence Pan decided to exclude his testimony, ruling that the data had not been independently verified. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-16 04:00:00 UTC ]
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In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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Michelle Huneven's novel "Search" follows a food writer's efforts to help her church find a new minister. Continue reading at The Washington Post
[ The Washington Post | 2022-05-03 12:37:35 UTC ]
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If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:24:20 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Christopher Buckley’s “Make Russia Great Again,” Jessica Anthony’s “Enter the Aardvark” and the anthology “The Faking of the President” all have fun with American politics. Continue reading at The New York Times
[ The New York Times | 2020-07-02 09:00:08 UTC ]
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The dismissal is certainly not the end of the road, however, as Trump family attorneys are likely re-file their motion for a restraining order in a proper venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek
[ AdWeek | 2020-06-08 11:00:32 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. The post Digiday Publishing Summit Europe Event Briefing: Life... Continue reading at Digiday
[ Digiday | 2020-03-06 05:01:14 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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