There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and Google rivals argue this fundamental practice runs afoul of the EU’s General Data Protection Regulation. On the other, Google and its partners say that they are authorized directly by internet users to conduct cookie matching. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. At the same time, other companies like Apple and Firefox are limiting cookies’ power to track online behavior. This much is clear: Without cookie matching, the way digital ads are bought and sold would be radically changed. “Cookie matching is definitely essential for real-time bidding to make sense,” said Christoph Tavan, chief technology officer at Content Pass, a Berlin–based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The problem Concerns about cookie matching reached a fever pitch this month after a report claimed to uncover clandestine data-sharing through Google’s ad exchange, which runs on millions of websites to help publishers sell ads. The report was based on a study by Brave, a web browser that competes with Google... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this
BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this
Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this
Publishers will increasingly look to international territories for growth this year in the face of a stable but flat domestic market, according to industry leaders giving The Bookseller their predictions for what 2019 holds for the trade. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
More news stories like this
Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this
Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday
[ Digiday | 2018-09-19 00:00:00 UTC ]
More news stories like this
Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this
Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
More news stories like this
For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
More news stories like this
Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
More news stories like this
With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this
Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
More news stories like this
To help bookstores in the South improve their bottom line, SIBA is going to test nonbook items as it searches for a single batch exclusive product, with a high margin, that bookstores throughout the region can sell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this
Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this
Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
More news stories like this
Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this
Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this