Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
News tagged with: #ad technology #technology executives #select group #media companies #tv network #digital publishers

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With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

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[ Digiday | 2017-10-02 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

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Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

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[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

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[ Digiday | 2018-05-09 00:00:00 UTC ]
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Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

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[ Digiday | 2018-04-05 00:00:00 UTC ]
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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

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[ Digiday | 2018-05-25 00:00:00 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

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Digiday Research: Facebook still delivers the greatest reach for publisher content

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[ Digiday | 2019-05-29 04:01:04 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

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[ Digiday | 2019-03-12 00:00:00 UTC ]
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Facebook Watch has a new program to fund publisher shows starring influencers

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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

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Facebook rolls out system to include news publishers in its controversial Ad Archive

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