Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of its annual Digital Content NewFronts, where video publishers pitch ad buyers on their shows. While Snapchat has avoided the East Coast's annual digital upfront circuit for years, this one, in Los Angeles, will be in its backyard. More than proximity may have finally lured Snapchat in, however: The company's ad model depends entirely on video, and it could really use the extra promotion time with brands.Snapchat declined to comment on what it plans to showcase, but the company has about 30 shows so far in a section called Discover, where digital publishers, sports leagues and TV studios create shows for its young audience. Snapchat's lineup spans reality, sports, style, comedy, music, dating and even crime shows. One popular show is "Phone Swap," a dating show where people swap phones to learn more about each other. That show averages 8 million viewers each time it runs, according to Snapchat. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
News tagged with: #sports leagues #east coast #digital publishers #young audience #popular show

Other Publishing stories related to: 'Snapchat finally submits to the NewFronts'


Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports leagues #east coast #digital publishers #young audience #popular show


Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop star #digital publishers #technological advances #shake things #industry executives


Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.   The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


LaGuardia's $8 billion renovation is finally getting its flowers

LaGuardia Airport just won a customer satisfaction award. Yes, really.The much-maligned Queens airport that President Joe Biden notoriously compared to “some Third World country" in 2014 earned the 2023 Airport Service Quality Award (ASQ) for hubs serving 25 to 40 million passengers per year.The... Continue reading at Crains New York

[ Crains New York | 2024-03-14 19:49:00 UTC ]
More news stories like this | News stories tagged with: #hard work #pearson


Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Tattered Cover Submits Bankruptcy Plans, Owes Nearly $4 Million to Creditors

On Tuesday, the ownership group that controls Denver's Tattered Cover bookstores filed the first part of its bankruptcy reorganization plans, citing some $3.1 million owed to unsecured creditors, including half a million dollars to its former CEO. A further $820,000 is owed to secured lenders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #unsecured creditors #$4 million #ownership group #million dollars


Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
More news stories like this | News stories tagged with: #follow suit #eiza gonzlez #john bradley #true blood #first novel #book series


Nancy Silverton Finally Discovered the Joy of Sprinkles

Not only is her latest cookbook her first best seller, the veteran chef has come around to whimsical rainbow flair on baked goods. Continue reading at The New York Times

[ The New York Times | 2023-12-14 10:02:00 UTC ]
More news stories like this | News stories tagged with: #latest cookbook #cookbook


It took 28 years, but this book club finally finished reading Finnegans Wake

After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC

[ CBC | 2023-11-14 22:49:00 UTC ]
More news stories like this | News stories tagged with: #book club


Hogwarts Legacy is finally available for the Switch

After a series of delays, Hogwarts Legacy is now available for the Nintendo Switch console. The wizardly game was released in February for PS5, Xbox Series X/S and PC, with the PS4 and Xbox One versions following in May. The Switch version was also expected during the... Continue reading at Engadget

[ Engadget | 2023-11-14 19:21:59 UTC ]
More news stories like this | News stories tagged with: #hundred years #cast spells #brew potions #deluxe edition #cost $70 #sold millions #single nomination #harry potter


A Memoir of My Former Self: Hilary Mantel's final book is a reminder of the many stories she still had to tell

The book shares secrets – Mantel’s own alongside those of the writers, historical figures and places she describes. Continue reading at The Conversation

[ The Conversation | 2023-10-19 14:40:38 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #historical figures #final book #memoir


John Freeman and Omar El Akkad on a Literary Magazine’s Final Issue

Poet, editor, and writer John Freeman and novelist Omar El Akkad join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the final issue of Freeman’s, a literary magazine founded in 2015. El Akkad, a contributor to the volume, describes founding editor Freeman’s intense and uniquely... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
More news stories like this | News stories tagged with: #john freeman #final issue #literary magazine


Assassin’s Creed Mirage preview: Finally, a return to stealth roots

Assassin’s Creed Mirage is a dream for stealth kings. People who loved Sam Fisher in Splinter Cell or simply the old Assassin’s Creeds will have a tremendous fun in beautiful 9th century Baghdad, our recent hands-on with the game revealed. We throw coins, briefly distract a guard, dart... Continue reading at PC World

[ PC World | 2023-09-29 19:00:00 UTC ]
More news stories like this | News stories tagged with: #gain access #xbox series #originally appeared #libraries


24 books finally out in paperback this September.

September is officially here, and that means—aside from the (hopeful) promise of cooler weather after a sweltering summer—a new month of paperbacks to look forward to. Below, you’ll find a wide-ranging selection of novels, stories, memoirs, and nonfiction studies being released in paperback this... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-31 10:00:33 UTC ]
More news stories like this | News stories tagged with: #sweltering summer— #ll find #wide-ranging selection


Judge Approves Final Injunction in Publishers, Internet Archive Copyright Case

After more than three years of litigation, it took judge John G. Koeltl just hours to sign off on the parties’ negotiated consent judgment—but not without a final twist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #judge john


Publishers, Internet Archive Submit Proposed Judgment in Copyright Case

More than four months after a federal judge found the Internet Archive liable for copyright infringement, the parties have delivered a negotiated agreement for a judgment to be entered in the case. A final resolution could still be years away, however, as the Internet Archive has vowed to appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright case #copyright infringement #internet archive


Spotify may finally be ready to debut a premium HiFi audio tier

Rumors about a Spotify HiFi tier have been around since at least 2017, and the company even announced plans to launch such a feature in 2021 — only to back off the next year. Now, the company may finally be ready to launch a high-fidelity plan (dubbed "Supremium" internally) that would be its... Continue reading at Engadget

[ Engadget | 2023-06-20 12:38:47 UTC ]
More news stories like this | News stories tagged with: #primary rivals #apple music #pricing hasn #premium plan #audiobook


The arts are finally on Australia’s national agenda. We need the ABC to cover it

As the government passed landmark legislation for the arts, it was jarring to see the national broadcaster take steps in the other directionGet Guardian Australia’s weekend culture and lifestyle emailIt’s been a momentous week for the arts in Australia: a nation electrified by creative work... Continue reading at The Guardian

[ The Guardian | 2023-06-16 15:00:05 UTC ]
More news stories like this | News stories tagged with: #weekend culture #national broadcaster #creative work #emerging writers #pop culture #literary festival


Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday

[ Digiday | 2023-06-01 12:01:00 UTC ]
More news stories like this | News stories tagged with: #global reach #digital media


New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek

[ AdWeek | 2023-06-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #digital media