Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of its annual Digital Content NewFronts, where video publishers pitch ad buyers on their shows. While Snapchat has avoided the East Coast's annual digital upfront circuit for years, this one, in Los Angeles, will be in its backyard. More than proximity may have finally lured Snapchat in, however: The company's ad model depends entirely on video, and it could really use the extra promotion time with brands.Snapchat declined to comment on what it plans to showcase, but the company has about 30 shows so far in a section called Discover, where digital publishers, sports leagues and TV studios create shows for its young audience. Snapchat's lineup spans reality, sports, style, comedy, music, dating and even crime shows. One popular show is "Phone Swap," a dating show where people swap phones to learn more about each other. That show averages 8 million viewers each time it runs, according to Snapchat. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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Scribner publishes an edition of ‘The Mueller Report’ that hits #2 in the country and sweeps the East Coast. Plus economist Emily Oster lands at #5 in hardcover nonfiction with a data-driven take on parenting, and Melinda Gates’s nonfiction debut is among the week’s notable releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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