Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 22:13:52 UTC ]

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How AI is accelerating—and devaluing—book publishing

Artificial intelligence is pushing the publishing world toward volume. That could drown out the good work. AI has the power to pump out words in record speed. And already, that’s substantially inflating the book publishing market.  Continue reading at Fast Company

[ Fast Company | 2024-12-02 09:00:00 UTC ]
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Dutch publisher to use AI to translate ‘limited number of books’ into English

Veen Bosch & Keuning, the largest publisher in the Netherlands, has confirmed plans to trial the use of artificial intelligence to assist in translation of commercial fictionA major Dutch publisher plans to trial translating books into English using artificial intelligence.Veen Bosch &... Continue reading at The Guardian

[ The Guardian | 2024-11-04 17:43:58 UTC ]
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'AI is a crap poet': Margaret Atwood isn't worried about artificial intelligence

Celebrated Canadian author Margaret Atwood says she's too old to be concerned about artificial intelligence and how it could affect her career, but admits that's not the case for younger artists. As she works on her memoir, Atwood says she wants to tell stories about the 'stupid things and... Continue reading at CBC

[ CBC | 2024-10-28 23:31:38 UTC ]
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How ‘McNeal,’ a Play About A.I., Lured Robert Downey Jr. to Broadway

In “McNeal,” the playwright Ayad Akhtar explores the way artificial intelligence is disrupting the literary world and raising questions about creativity. Continue reading at The New York Times

[ The New York Times | 2024-10-26 09:04:14 UTC ]
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Experiments With ChatGPT: Why Artificial Intelligence Can’t Replace Human Creativity

Searches, as our publisher first described to me, is an artful essay collection exploring the nature of artificial intelligence and our complicity with technological capitalism. Through a blend of memoir and cultural criticism, the author Vauhini Vara uses the tools of Big Tech (namely ChatGPT)... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-20 08:56:45 UTC ]
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Are novelists who worry about the rise of AI really ‘classist and ableist’? | Arwa Mahdawi

An international writing organisation appeared to greenlight the use of AI, prompting anger, the resignation of four board members and an entire creative community to ask: ‘What?!’Please spare a thought for artificial intelligence (AI). It may not have feelings yet but, if it did, it would feel... Continue reading at The Guardian

[ The Guardian | 2024-09-11 10:00:07 UTC ]
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‘I didn’t want to get wrinkles’: The alarming effects of tweens using antiaging products

Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns, and other allergic reactions to products not intended for children’s sensitive skin. When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles.By the time she turned... Continue reading at Fast Company

[ Fast Company | 2024-09-03 14:30:48 UTC ]
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Cheap AI voice clones may wipe out jobs of 5,000 Australian actors

Industry group says rise of vocal technology could upend many creative fields, including audiobooks – the canary in the coalmine for voice actorsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastVoice actors say they’re... Continue reading at The Guardian

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Delivering Ever-Evolving Digital Solutions for Publishing

Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly

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How digital publishers are engaging the next generation

Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday

[ Digiday | 2024-06-11 13:58:51 UTC ]
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ALA 2024: Program Picks

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A Comic Anthology for Pride Month and Beyond

Dive into this comic anthology featuring 29 transgender and nonbinary comic artists sharing their unique coming out journeys. Continue reading at Book Riot

[ Book Riot | 2024-06-05 13:30:00 UTC ]
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How To Prepare for Pride Month in Libraries 2024: Book Censorship News, May 10, 2024

How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot

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The Week in Libraries: May 10, 2024

Among the headlines this week: John Oliver weighs in on book bans and libraries (and so do his viewers); more library drama in Alabama; and how to prepare for Pride month. Continue reading at Publishers Weekly

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Books on the impact of the internet and AI are finalists for the first-ever Women's Nonfiction Prize

Books about the dizzying impact of the internet and artificial intelligence are among finalists for a new book prize that aims to help fix the gender imbalance in nonfiction publishing Continue reading at ABC News

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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

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Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
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Animators say ‘AI isn't going to get you an Oscar’

Comic book writers and animators fear the growing impact of artificial intelligence. Continue reading at BBC World

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How one of the world’s oldest newspapers is using AI to reinvent journalism

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[ The Guardian | 2023-12-28 14:03:33 UTC ]
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OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
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