For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
Simon & Schuster has bagged Peril, the "spell-binding" analysis of the transition from President Trump to Biden by Bob Woodward and Robert Costa. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 22:33:09 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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The Department of Justice has dropped its legal claims against former President Trump's one-time national security adviser over his bestselling memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times
[ The New York Times | 2021-02-07 22:15:06 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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The decline of democracy in the United States. Lessons from 150 books about President Trump and his time in office. And, the rise of Sarah Cooper. Continue reading at The Washington Post
[ The Washington Post | 2020-10-30 08:00:00 UTC ]
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Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times
[ The New York Times | 2020-10-16 18:09:04 UTC ]
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A report compiled by the Publishers Association has found that one in six publishers think Artificial Intelligence will bring about "significant" change for the industry, with academic publishers set to benefit the most. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 21:50:35 UTC ]
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Publishing is a sector which many do not associate with investment in artificial intelligence. However, AI is already prevalent in many publishing businesses and all the signs show that this trend will continue. From content creation through to production, marketing and retail, AI is... Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 20:14:00 UTC ]
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Studying his language helps explain how he came to power, writes Jennifer Mercieca. Continue reading at The Washington Post
[ The Washington Post | 2020-07-24 12:00:00 UTC ]
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'Too Much and Never Enough,' a book written about President Trump by his niece, is dark right from the get-go. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-09 18:03:41 UTC ]
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In a victory for President Trump, New York State Supreme Court justice Hal B. Greenwald has issued an order to show cause and a temporary restraining order blocking publication of Mary L. Trump's forthcoming tell-all, 'Too Much and Never Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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A memoir from the poet Natasha Trethewey; “Hamnet,” Maggie O’Farrell’s novel about Shakespeare; and “Too Much and Never Enough,” an exposé about President Trump by his niece. Continue reading at The New York Times
[ The New York Times | 2020-06-24 09:00:37 UTC ]
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The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age
[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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