For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Microsoft reportedly published — and retracted — an AI-generated article that recommended people visit a Canadian food bank as a tourist attraction. The article “Headed to Ottawa? Here’s what you shouldn’t miss!” included recommendations for catching a baseball game, honoring fallen soldiers at... Continue reading at Engadget
[ Engadget | 2023-08-18 18:27:01 UTC ]
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Former Penguin Random House CEO Markus Dohle and Ethan Mollick, associate professor at the Wharton School and author of the newsletter 'One Useful Thing,' will present keynote addresses at PW’s Artificial Intelligence: Revolution and Opportunity in Trade Publishing webinar on September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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An ongoing lawsuit by artists against AI’s biggest players highlights how copyright law can’t keep pace with AI. Artificial Intelligence is rapidly transforming many industries and communities around the world. One of the first groups to feel its impact—and also generate some of its fiercest... Continue reading at Fast Company
[ Fast Company | 2023-08-10 06:00:00 UTC ]
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Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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The UK's Independent Publishers Guild plans to have training in early October on issues and approaches in artificial intelligence. The post The UK’s IPG Announces AI Training for Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-25 17:09:49 UTC ]
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In honor of Pride Month, the White House today announced a set of actions designed to protect LGBTQIA+ communities, including the appointment of a new coordinator within the Department of Education to facilitate a response to the rising number of book bans at the state level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publisher says cover of House of Earth and Blood was prepared by in-house designers unaware the stock image chosen was not human-madePublisher Bloomsbury has said it was unaware an image it used on the cover of a book by fantasy author Sarah J Maas was generated by artificial intelligence.The... Continue reading at The Guardian
[ The Guardian | 2023-05-19 14:30:22 UTC ]
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Kirk Cameron has had a tough year, not unlike poor, pregnant Mary. “We tried to go to libraries across the country and we’ve been turned away,” he told a church gathering this week in Charlotte, N.C., of touring his conservative children’s book As You Grow, about a tree SYMBOLIZING FAITH getting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-17 13:22:18 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
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One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
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The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
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The buzziest programming of the run-up to Bologna Children's Book Fair focus on artificial intelligence and its impact on publishing. The post ‘AI’ at Bologna: The Hair-Raising Topic of 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-01 11:22:06 UTC ]
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Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
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For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot
[ Book Riot | 2022-07-11 20:07:06 UTC ]
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Libraries from California to North Carolina to Utah to New York have seen their Pride displays challenged or removed this month. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:41:00 UTC ]
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Collection edited by Andrew McMillan and Mary Jean Chan ‘questions and redefines’ the meaning of its title• Read a selection of the poems belowThis Pride month, a new anthology featuring the work of queer poets such as Langston Hughes, Ocean Vuong and Kae Tempest is “questioning and redefining... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:44:43 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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