For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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For centuries, women have been using their words to educate and inspire — from Coretta Scott King’s tales from the frontlines Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-05 14:00:03 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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The feminist publishing company Virago Press was set up by Carmen Callil in the 1970s Continue reading at BBC World
[ BBC World | 2019-02-07 00:00:00 UTC ]
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In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews
[ Betanews | 2018-12-23 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Philip Jones calls on the industry to make books part of the national conversation. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Here's a look at the matchups for Thursday in the World Cup: GROUP H JAPAN VS. POLAND Where: Volgograd Time: 7 a.m. PDT. TV: FS1, Universo. The buzz: Japan needs a point against winless Poland to move on, although it can also advance with a Colombia loss in other the group game. Japan wins the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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A look at the matchups for World Cup games Monday: GROUP A SAUDI ARABIA VS. EGYPT Where: Volvograd Time: 7 a.m. PDT TV: FS1, Universo The buzz: Both teams will be going home after this game, making their final match more a matter of pride than points. Saudi Arabia is still looking for its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-25 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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