For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
Artificial intelligence is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. That figure--$19.2 trillion--comes from an economic model commissioned for a new book called The AI Age by Adam Riccoboni, managing... Continue reading at AdWeek
[ AdWeek | 2020-03-11 21:34:01 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Chicken House will publish I, Henry, a romantic psychological thriller about artificial Intelligence by debut YA author Naomi Gibson. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 17:17:02 UTC ]
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The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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Andrew Bacevich explains how America’s elites wasted the promise of the post-Cold War era. Continue reading at The Washington Post
[ The Washington Post | 2020-01-10 13:00:00 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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We must grapple with tough questions about artificial intelligence before it’s too late, Susan Schneider says. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:43:20 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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“A Warning” is the latest and most unusual tell-all political memoir to emerge from President Trump’s administration. Continue reading at The New York Times
[ The New York Times | 2019-11-08 06:50:32 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Orlando software and digital publishing firm firm BlueToad Inc. has partnered with Amazon Inc. to launch a new voice technology service. Terms of the deal were not disclosed. Amazon Polly, a service that turns text into speech, will adopt a Neural Text-to-Speech Newscaster Voice program that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-05 16:04:37 UTC ]
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As we enter the fourth industrial revolution, book publishing and manufacturing are being affected by automation, data exchange, artificial intelligence, and more. This webinar will explore what it means for publishers and manufacturers, what industry leaders are already doing, and how they plan... Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-05 15:22:41 UTC ]
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