Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process, like many things right now, will look different this year. Adjusting to the new normal will take time, and many are understandably cautious as we work together to find the way forward. At Twitter, we believe the focus needs to be on connecting people during this period of change, serving the public conversation in an accurate and informative manner. For example, we’re finding that every day people turn to Twitter to stay informed, entertained and connected. That number continues to increase—in the first quarter of 2020, monetizable daily active users (mDAUs) increased by 24 percent year-over-year to 166 million—especially as people turn to video content to find a sense of normalcy through entertainment. It’s no surprise then that we have seen a 95 percent increase in daily video views over 18 months. Social media is the platform to connect to what’s happening. So when something takes place that completely disrupts the way in which people live their lives each day, what happens? Those people come together online to find the content that matters most, in the moment that is most important to them. Rethinking ways to entertain As we wait for sports to resume,... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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With book bans and legislative challenges to the freedom to read surging to record levels, even the top 10 most banned books list is bigger. In 2022, multiple books received the same number of challenges, resulting in the expansion of the list to 13 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-24 04:00:00 UTC ]
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The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age
[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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