Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process, like many things right now, will look different this year.  Adjusting to the new normal will take time, and many are understandably cautious as we work together to find the way forward. At Twitter, we believe the focus needs to be on connecting people during this period of change, serving the public conversation in an accurate and informative manner.   For example, we’re finding that every day people turn to Twitter to stay informed, entertained and connected. That number continues to increase—in the first quarter of 2020, monetizable daily active users (mDAUs) increased by 24 percent year-over-year to 166 million—especially as people turn to video content to find a sense of normalcy through entertainment. It’s no surprise then that we have seen a 95 percent increase in daily video views over 18 months. Social media is the platform to connect to what’s happening. So when something takes place that completely disrupts the way in which people live their lives each day, what happens? Those people come together online to find the content that matters most, in the moment that is most important to them.   Rethinking ways to entertain As we wait for sports to resume,... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
News tagged with: #digital publishers #live stadium #event cancellations #strong appetite #clear users #savvy marketers #key metric #record levels #authentic connection #encouraging meaningful #highest viewed #draft edition #draft year-over-year #nfl draft #record numbers #at-home fitness

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