For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
President Trump and Supreme Court Justice Brett Kavanaugh at a ceremonial swearing-in event at the White House on Monday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-09 00:00:00 UTC ]
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With an eye to 2023, when Italy will be Frankfurt's Guest of Honor, a new, expanded exhibition space is being inaugurated. And the book fair will be surveying publishers on issues around artificial intelligence. The post Frankfurt Notes: Italy Sending 249 Publishers; AI Survey at the Buchmesse... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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Two experts in education, artificial intelligence and new technologies will give keynote speeches for The Bookseller's EdTech Conference, held as part of FutureBook Live 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday
[ Digiday | 2018-09-19 00:00:00 UTC ]
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Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Journalistic books delving into President Trump's relationship with Moscow are two a penny. To better understand the Russia scandal, try reading books that explore Russian history. Or 'Crime and Punishment.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-08-31 00:00:00 UTC ]
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Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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If things had gone differently for Michael Cohen, President Trump's former attorney who on Tuesday pleaded guilty to several federal felonies, he'd be headed on a book tour instead of facing sentencing. Cohen, who for years worked as Trump's "fixer," shopped a book called "Trump Revolution: From... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-23 00:00:00 UTC ]
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For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
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President Trump has one word to describe former White House staffer and fellow reality-TV star Omarosa Manigault Newman: “Lowlife.” Manigault Newman says in her upcoming book, “Unhinged: An Insider's Account of the Trump White House,” that the president used racial slurs on the set of his reality... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-12 00:00:00 UTC ]
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Nominate your local librarian for a 2018 'I Love My Librarian' award; How librarians find that elusive book you can't quite recall; And Facebook removes a purveyor of hate speech, but Twitter hedges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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InfoWars owner found to have violated social network’s community standardsAlex Jones, the American conspiracy theorist who runs the InfoWars website, has been suspended from Facebook for bullying and hate speech.The suspension will last for 30 days, and affects only Jones’s personal account on... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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During his brief, comic stint as White House press secretary, Sean Spicer had a special, up-close view of President Trump. In his memoir, "The Briefing," he portrays a president who may seem foreign to many Americans. In Spicer's telling, Trump has a "deep vein of compassion and sympathy." He is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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Pearson is concentrating efforts in the area of artificial intelligence (AI) and has hired a former Intel executive, Milena Marinova, to be its senior vice president for AI products and solutions. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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To the editor: Given today’s incivility, Christians may ask themselves, “What would Jesus do?” if confronted with appointees in the Trump administration. Certainly Jesus wouldn’t ask White House Press Secretary Sarah Huckabee Sanders to leave a restaurant because of President Trump’s policies and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Homeland Security Secretary Kirstjen Nielsen and Vice President Mike Pence stand behind President Trump after he signed an executive order in the Oval Office on Wednesday to end the separation of migrant families at the border. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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