For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Four new books out this week zero in on various aspects of American life that women quietly helped pioneer, from fashion photography and spycraft to car culture and crosswords. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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“Vulnerability is not weakness, it is our greatest measure of courage.” * “Stressed is being in the weeds, overwhelmed is being blown.” * “Disappointment is unmet expectations.” * These are the sort of catchy aphorisms you will find in the pages of self-help guru and corporate leadership trainer... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-21 09:55:40 UTC ]
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Winter Institute 2024 brought more than 950 members of the American Booksellers Association together in Cincinnati, Ohio, February 11–14. In a photo essay, we collected a sampling of memorable moments and familiar faces from the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation
[ The Conversation | 2024-02-18 19:51:27 UTC ]
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When some books, including best sellers, were conspicuously absent from the science fiction Hugo Awards last year, writers and fans became suspicious. Continue reading at The New York Times
[ The New York Times | 2024-02-17 13:11:43 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Private equity investor James Rhee, author of 'Red Helicopter,' suggested ways to amplify a bookstore or brand’s intangible qualities, and conflict resolution specialist William Ury, author of 'Possible,' advised booksellers on how to deal with people's differences "constructively." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian
[ The Guardian | 2024-02-12 16:32:24 UTC ]
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Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Three Black women novelists make their debut with tales of inheritance, friendship, and alternate futures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Womb House Books owner Jessica Ferri's carefully curated listings have turned her online storefront into the favorite bookseller of Emma Roberts, Natalie Portman, and thousands of Etsy customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Lulu Wang's "Expats," premiering Friday on Prime Video, is an adaptation of Janice Y. K. Lee's bestselling book that stars Nicole Kidman and examines the intersection of the lives of three women living in Hong Kong. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-25 19:17:55 UTC ]
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Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation
[ The Conversation | 2024-01-22 21:21:50 UTC ]
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Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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