For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
Since President Trump took office, California has been the epicenter of the resistance, home to countless protests, marches, impromptu airport rallies and, of course, commentary of various kinds on Facebook and Twitter. But it’s all been done at a distance, because Trump has avoided California.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-11 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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As the U.S. passed the first anniversary of President Trump’s inauguration, four books debuted on our hardcover nonfiction list, each taking a critical view of the current political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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PW' editorial director Jim Milliot examines Macmillan's resolution to stand firm against threats from President Trump, and 'PW' publishes Macmillan CEO John Sargent's letter to staff on the matter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Say goodbye to M, Facebook's experimental virtual assistant. The company is shutting down M's services without even letting it leave the testing phase, where it had operated since 2015. The service once seemed to hold the promise of acting as a digital concierge, helping people book hotels,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-09 00:00:00 UTC ]
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The book industry hasn’t produced a must-read adult book in years. Then came Henry Holt's just-released Michael Wolff title, which dominated the news cycle last week thanks in part to the angry reactions from its subject: President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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After the media released some choice bombshells from Michael Wolff's forthcoming White House tell-all, 'Fire and Fury,' the book has skyrocketed to #1 on Amazon and its on-sale date has been moved up—to the tune of infuriated tweets from President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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Facebook has been publicly searching for a solution to harassment, hate speech and bullying on the site for years -- and at the same time, less publicly, the company has been honing its internal approach to these subjects. Today, Facebook published i... Continue reading at Engadget
[ Engadget | 2017-12-09 00:00:00 UTC ]
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U.S. Atty. Gen. Jeff Sessions, during questioning at a congressional hearing Tuesday, sidestepped questions about whether President Trump’s vitriol toward CNN was factoring into the Department of Justice’s review of a mammoth media merger. AT&T is trying to buy Time Warner Inc. — which owns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-15 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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A federal judge in Hawaii on Tuesday issued an order blocking major parts of President Trump’s newest travel ban, suggesting it violated immigration law. The decision from U.S. District Judge Derrick Watson in Honolulu stops the administration’s travel restrictions nationwide before they were... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-18 00:00:00 UTC ]
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In the ARTS+ area of the Frankfurt Book Fair, artificial intelligence and virtual reality collided with arts and culture to explore new ways of doing business and providing engaging experiences. The post Frankfurt Book Fair: ARTS+ Equals Tech and Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-14 00:00:00 UTC ]
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AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Facebook’s Mark Zuckerberg supports the Deferred Action for Childhood Arrivals (DACA) program. He published a note late Wednesday, joining other business leaders in asking President Trump and Congress to protect from deportation those qualified undocumented immigrants who came to the U.S. as... Continue reading at Fast Company
[ Fast Company | 2017-09-01 00:00:00 UTC ]
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James Comey, the embattled former FBI director fired earlier this year by President Trump, has found a home for the book he was rumored to be shopping: Flatiron Books. Comey's book, which is currently untitled, is slated for spring 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-02 00:00:00 UTC ]
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The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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