‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. The post ‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-29 00:00:00 UTC ]
News tagged with: #fell swoop #brand safety #pressing issues

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Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss

The Russian market's book publishing sector has been designated by the state as eligible for special financial support during the pandemic. The post Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 16:37:40 UTC ]
More news stories like this | News stories tagged with: #book publishing #russian market #coronavirus impact


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #social sites #largest advertisers


Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetization opportunities #trade group #digital content #distributed content #premium publishers #publishers made


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial breaks #hearst magazines #digital properties


Newsstand Sales Fell 16 Percent in 2015

Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion. The post Newsstand Sales Fell 16 Percent in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.   Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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Sam Adams | 'I just wanted to write and I’ve done so whenever I’ve had the opportunity'

For more than half a century, Sam Adams’ eclectic output has made him a stalwart of Wales’ literary scene. He discusses his latest novel Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 01:59:07 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses #long time #publishing world #digital world


Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q

After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Bologna’s Finale: 75,000 Visitors and 300 Hours of ‘Initiatives’

The second digital evocation of the world's largest children's book trade show closes with big numbers and lots of programming on video. The post Bologna’s Finale: 75,000 Visitors and 300 Hours of ‘Initiatives’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-17 21:02:44 UTC ]
More news stories like this | News stories tagged with: #children's book #largest children #digital evocation #post bologna


‘B-Side Books’ adds to your must-read stack with the best books you’ve never heard of

Launched in 2017, the essay series celebrates literature of “unsung, under-recognized genius.” Continue reading at The Washington Post

[ The Washington Post | 2021-06-10 12:53:00 UTC ]
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Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
More news stories like this | News stories tagged with: #publishers association #audiobook