‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #political news #news publishers


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #presidential election #news content #american association #advertising agencies #digital content


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #media players #share information #ad dollars #verso


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #digiday research #publishers appeared #social platforms #brand awareness


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #monetize content


As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative


33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly #video platform


‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday

[ Digiday | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #programmatic advertising #news publishers


Pearson chief brands Trump order 'deeply worrying'

Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeply worrying


Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing manager #newly-created role #future growth


Wary of Trump, ALA Joins Coalition Advocating Key Tech Principles

The document urges Trump to pursue “policies that respect the principles that have allowed the internet to become what it is today." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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