The pivot to paid is bringing renewed focus on automated personalized content tools

Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-02-07 00:00:00 UTC ]
News tagged with: #news publishers #increasingly common

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New Edelweiss Tool Will Create Personalized Emails

Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #fake accounts #facebook isn #hate speech


China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #chinese market #china bestsellers


Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publishers


Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribute content #publishers pay #publishers rely #digiday found #digiday research


Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #improving collaboration #hearst magazines #kate lewis


Indie Focus: Renewal and rediscovery with 'First Reformed,' 'Book Club' and 'Cold Water'

Hello! I'm Mark Olsen. Welcome to another edition of your regular field guide to a world of Only Good Movies. The newsletter team is back from vacation as our Cannes team has been hard at work covering this year’s festival. Justin Chang has been writing daily diaries, capturing first-look... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good movies #mark olsen #book club #indie focus


How Net-a-Porter’s 70-person content team operates online and in print

Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #merchandising strategies #print appeared #print edition


Paid Content: The Old New Thing

Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
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A Renewed Focus on Graphic Novels at San Diego Comic-Con 2017

This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #renewed focus


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #branded content


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ve carved #grown rapidly #recently sponsored


Industry Vet Weise Brings Charlesbridge's Imagine Imprint Into Focus

After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday

[ Digiday | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #boost engagement #publications including #entice readers


Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #digital publishing #research suggests #top priority


Irish Company Focuses on Diversity for New Personalized Children's Books

Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jo henry #post bringing


Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #content discovery #publish content #mobile content


TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comedy central #publishing world