‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

Other Publishing stories related to: '‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary'

Melania Trump to tell her story in memoir scheduled for this fall

Former first lady, who has been mostly absent as her husband campaigns, has never told her own story at length beforeThe former first lady Melania Trump has a memoir coming out this fall, Melania, billed by her office as “a powerful and inspiring story of a woman who has carved her own path,... Continue reading at The Guardian

[ The Guardian | 2024-07-26 13:42:09 UTC ]
More news stories like this | News stories tagged with: #memoir #white house #memoir coming #inspiring story #melania trump

Goodreads reviews of JD Vance’s ‘Hillbilly Elegy’ are stuck in limbo amid news that Trump picked the author to be his VP

If you had a sudden urge to review the 2016 memoir for some reason, you might be out of luck right now. Yesterday, former president Donald Trump announced his running mate for the 2024 election: Senator JD Vance of Ohio. Vance, a onetime fierce critic of Trump, is a relative newcomer to... Continue reading at Fast Company

[ Fast Company | 2024-07-16 12:25:00 UTC ]
More news stories like this | News stories tagged with: #memoir

Customer Traffic Improving at Books-A-Million, Half Price Books

Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #barnes #barnes noble #bookstore chains

Report Finds Customer Traffic Rising at Barnes & Noble

A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes #prior year #barnes noble

Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday

[ Digiday | 2024-06-26 13:42:23 UTC ]
More news stories like this | News stories tagged with: #digital media #long time #ad industry #direct mail #digital advertising

Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | News stories tagged with: #memoir #liz phair

Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | News stories tagged with: #dr. seuss

Column: Anthony Fauci has a right to savage Trump. His memoir takes a different and telling approach

The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
More news stories like this | News stories tagged with: #memoir #covid pandemic #memoir takes #anthony fauci

Survey Finds Spotify Audiobooks Popular, but Compensation Questions Remain

As part of its efforts to force Spotify to be more transparent about how it pays authors, the Coalition of Concerned Creators commissioned a survey to discover how audiobook listeners felt about the service. It found mixed results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #digital media

Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #video advertising #wednesday evening #streaming platform #digital video #audiobook service #audiobook

AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | News stories tagged with: #asian american #nielsen

Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’

French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron,... Continue reading at AdWeek

[ AdWeek | 2024-04-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #le monde #news publisher

Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers turn #digital publishing

Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #prolific author