AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
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Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

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[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Digiday Video: How publishers are creating and monetizing their video content

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[ Digiday | 2019-10-04 04:00:07 UTC ]
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Video publishers on what happens after Facebook stops subsidizing video content

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[ Digiday | 2017-11-03 00:00:00 UTC ]
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Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

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Curated Video Service Flipboard TV Debuts on Samsung Galaxy S20 Phones

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HarperCollins joins PRH in 2019's Social Mobility Employer Index

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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

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[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video

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[ The New York Times | 2018-10-01 00:00:00 UTC ]
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VideoPad Video Editor review: A great starter kit for up-and-coming social media stars

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