Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base salary, particularly at consumer-facing publications. Based on a sample of 264 respondents spanning consumer, B2B and association publications across the U.S., publishers and sales directors reported a median base of $108,000 and a yearly bonus of $40,000, for $148,000 in total compensation, compared to $155,000 last year. Salaries for marketing directors remained flat at a median of $80,000, while higher reported bonuses led to an increase in median total compensation by about 5.7% over 2018. This year’s sample of account executives, however, indicates a 13.6% decline in overall compensation primarily driven by a drop in median base salary, leaving these salespeople, who typically report up to publishers and sales directors, dependent on bonuses and commissions for 45% of their overall pay, on average. “I have a solid base salary, but where I can really make money is on the commission side,” said one account exec. “That has unfortunately been difficult to do based on yearly goals.” Article Continues After Advertisement “I would like the base salary to be higher to make up for the loss of commission when publications go down in frequency,” said another. Asked to name the biggest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Bowker: title numbers hold steady in US print market

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Higher Prices Boost Book Sales in International Markets

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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

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2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

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HarperCollins Christian Publishing Centralizes Sales, Marketing

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PRH US realigns international sales and marketing teams

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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

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Parodi joins Europa Editions in new sales and marketing role

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Memoir sales surge in post-Covid market

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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

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Lockdown learning helps education market rise as study guides’ sales surge

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Lockdown learning helps education market rise as study guides’ sales surge

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Welbeck appoints Brown as VP of sales and marketing for US

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Manga Publishers Are Holding Steady—For Now

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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

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Digital subscriptions help Sweden market rise as physical sales sink

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