Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-18 00:00:00 UTC ]
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget
[ Engadget | 2022-05-11 10:25:45 UTC ]
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As more people break away from a religious brand identity, publishers respond with titles for readers roaming the spirituality range. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-19 04:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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In what should be its final vote on the matter, the European Parliament approved its new, highly controversial copyright rules. While the Copyright Directive is meant to empower creatives and news publishers, the rules are seen by many as over the to... Continue reading at Engadget
[ Engadget | 2019-03-26 00:00:00 UTC ]
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Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday
[ Digiday | 2019-03-04 00:00:00 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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News publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently. The post The Rundown: News publishers are figuring out how to do more with less appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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Rachael Bland’s memoir, For Freddie, was submitted to publishers at the start of the week, and already has one publisher offer on the table, Bland's agent has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek
[ AdWeek | 2018-08-02 00:00:00 UTC ]
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Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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