‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
News tagged with: #news publishers #programmatic advertising #publishers respond

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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

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[ AdWeek | 2019-09-27 20:14:59 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

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[ Digiday | 2019-02-25 00:00:00 UTC ]
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