The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-20 15:32:30 UTC ]
News tagged with: #programmatic advertising #biggest brands #digital media

Other Publishing stories related to: 'The World’s Biggest Brands Are Spending More in Programmatic'

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

How Many Books is Too Many? Ask the World’s 10 Biggest Libraries

There are 22 libraries in the world with a whopping 15 million items catalogued. Here are ten of the world's biggest - with a few facts and some pictures. Continue reading at Book Riot

[ Book Riot | 2020-07-27 10:30:43 UTC ]
More news stories like this | News stories tagged with: #libraries

Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Publisher Perilous Worlds Created To Advance Sci-Fi and Fantasy Brands With Books

Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #frankfurter buchmesse

Inside the OED: can the world’s biggest dictionary survive the internet? – podcast

For centuries, lexicographers have attempted to capture the entire English language. Technology might soon turn this dream into reality – but will it spell the end for dictionaries?• Read the text version hereSubscribe via Acast, Apple Podcasts Audioboom, Soundcloud, Mixcloud & Sticher. Join... Continue reading at The Guardian

[ The Guardian | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #podcasts@theguardian

'Ebooks are stupid', says head of one of world's biggest publishers

The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian

[ The Guardian | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arnaud nourry #biggest publishers #digital publishing #slight decline #screen fatigue #readers return

Open Book: Talking Books at the World's Biggest Music Festival

PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open book #talking books #glastonbury festival

The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this |

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine

The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web traffic #appears facebook #solid theory

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends

Russell Brand voted world's fourth most influential thinker

Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book advocating #russell brand #bestselling author #thomas piketty

Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels

The Magazine World’s Oldest, Richest and Biggest Audiences

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #magazine world #top brands

RWA 2014: Sexy Swag and the “World’s Biggest Book Signing”

The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance writers #bestselling authors