The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-20 15:32:30 UTC ]
News tagged with: #programmatic advertising #biggest brands #digital media

Other Publishing stories related to: 'The World’s Biggest Brands Are Spending More in Programmatic'

Six New Books on the Holocaust, World War II, and Wartime Leadership

Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #winston churchill

6 New Books on the Holocaust, World War II, and Wartime Leadership

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #wartime leadership #era vietnam #winston churchill #compelling offerings #history buff

Hulu and Max win big at 75th Primetime Emmy's biggest winners

Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget

[ Engadget | 2024-01-16 10:44:09 UTC ]
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In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration

The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
More news stories like this | News stories tagged with: #world rights

The $2,000 ASUS ZenScreen Fold solves the biggest issue with portable monitors

When I’m away from home and don’t have access to my big desktop displays, it feels like I’m missing a limb. Unfortunately, there’s a limit to how big a portable monitor can really be. After a certain point, it’s not going to fit in a reasonably sized bag. ASUS’s ZenScreen Fold solves that... Continue reading at Engadget

[ Engadget | 2024-01-10 20:40:09 UTC ]
More news stories like this | News stories tagged with: #las vegas #hardcover book #latest news

How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
More news stories like this | News stories tagged with: #oldest newspapers #greatly exaggerated #anonymous tip #artificial intelligence #news publisher

AAP Honors Brave Publishing Around the World

The Association of American Publishers is giving its International Freedom to Publish Award to all publishing houses in multiple countries and regions of the world that continue to publish despite increased government pressure, harassment, and threats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publish award #american publishers #publishing houses

Pearson’s biggest shareholder says it should leave London and relist in US

Cevian Capital founder argues most of education publisher’s business is there and move would raise its valueBusiness live – latest updatesPearson’s biggest shareholder has said it should be relisted in the US, arguing that leaving London would be better for shareholders as most of the education... Continue reading at The Guardian

[ The Guardian | 2023-12-15 12:22:42 UTC ]
More news stories like this | News stories tagged with: #biggest shareholder #leave london #education publisher #increasing number #pearson

How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media

What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | News stories tagged with: #young women #hot topic #huge success #outer banks #female friendship #arnold schwarzenegger #nielsen

Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
More news stories like this | News stories tagged with: #dhonielle clayton #book world

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry

How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #prove true #money wrapped #revenue streams #firms incorporating #rapid uptake #calendar resetting #upward trajectory #responsible development #congress beginning #draft legislation #significant impact #$10 billion #$30 billion #— heck #authors guild

How OpenAI's ChatGPT has changed the world in just a year

Richard Charkin: It’s a Smaller World Now

Richard Charkin sees in David Shelley's US-UK Hachette CEO appointment a chance for more commitment to world English rights. The post Richard Charkin: It’s a Smaller World Now appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-26 15:56:44 UTC ]
More news stories like this | News stories tagged with: #richard charkin #david shelley #hachette

Why New York’s political world is gathering in Puerto Rico this week

Eric Adams’ troubles and a potential primary challenge will be front-of-mind at this year’s Somos conference. Continue reading at Crains New York

[ Crains New York | 2023-11-06 20:42:43 UTC ]
More news stories like this | News stories tagged with: #political world #puerto rico #somos

RELX Group Is the World's Largest Publisher for the Fifth Year Running

Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #relx group #largest publisher #year running #annual ranking #pearson

Putting the Asian Experience of World War II at Center Stage: A Reading List of Essential Books

Almost eight decades after the end of World War II, that conflict continues to define political discourse throughout the Western world. Still, for American, British, French, and Canadian readers, the war overwhelmingly means the European theater, with the Asia-Pacific campaigns against Imperial... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-02 08:40:02 UTC ]
More news stories like this | News stories tagged with: #center stage #essential books #canadian readers

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
More news stories like this | News stories tagged with: #george henson #robin myers #colleen noland #cal paule #lawrence schimel #anthony seidman #featured poets #remarkable gathering #urgent voices #south america #seventy books #numerous awards #durn-barba directs #claude couffon #remarkable pens #american literature

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 10am cst, the “RESISTIR Groupe” of Latin American PEN Centers, World Literature... Continue reading at World Literature Today