Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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#biggest brands
#digital media
Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The literary magazine will be back in print in August, with a new publishing partner: The Nation. Continue reading at The New York Times
[ The New York Times | 2023-06-22 10:10:16 UTC ]
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#literary world
#publishing partner
#literary magazine
Ohio State University professor emeritus Harvey J. Graff praises a new wave of very young authors all trying to change the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction. The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
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Steam is the world’s most popular platform for PC games and a bedrock of the industry. But if you compare the Steam of today with, say, the Steam of ten years ago, surprisingly little has changed. Or surprisingly little had changed, because Steam just released one of its biggest updates in... Continue reading at PC World
[ PC World | 2023-06-15 14:35:55 UTC ]
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Watching the new TV adaptation of Gene Luen Yang’s graphic novel American Born Chinese on Disney+, I feel like one of the Chinese immortals in the show who emerges from his den in the basement of a dim sum restaurant: it is as if several lifetimes have passed since I first experienced this... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 08:53:31 UTC ]
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#tv adaptation
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Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget
[ Engadget | 2023-06-11 17:27:38 UTC ]
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World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today
[ World Literature Today | 2023-05-30 14:42:03 UTC ]
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#book review
Apocalypse brings to mind cataclysmic events, often involving Mad Max-esq fighting, cannibalism, and what horrors one must endure, or commit, to survive. I love such stories. I like to imagine that I would survive, thrive even, conveniently forgetting that my life of indoor pursuits, reading,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 12:26:54 UTC ]
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World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today
[ World Literature Today | 2023-05-24 18:17:59 UTC ]
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Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times
[ The New York Times | 2023-05-19 02:17:52 UTC ]
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PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
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Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times
[ The New York Times | 2023-05-15 09:00:20 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Four-year-old author Saeed Almheiri discussess his book, The Elephant Saeed and the Bear, and his sister Aldhabi, 8, discusses hers, Here Was the Beginning — waxing poetic about its effect on classmates. Saeed has the Guinness world record as the... Continue reading at CBC
[ CBC | 2023-05-11 21:11:00 UTC ]
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#world records
#female author
According to the National Bureau of Economic Research, these 15 firms could be poised for a stock market rally. Ever since ChatGPT’s release, Americans have been wrestling with the idea of generative artificial intelligence automating our existence. Large language models are trained on... Continue reading at Fast Company
[ Fast Company | 2023-05-08 14:36:00 UTC ]
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#libraries
This weekend marks the 10th anniversary of Independent Bookstore Day, the one-day book party held all across the country on the last Saturday in April every year to celebrate indie bookstores large and small. There’s no better time to show your local indie a little love—preferably by going to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-28 13:04:40 UTC ]
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The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian
[ The Guardian | 2023-04-24 12:51:58 UTC ]
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#coming year
#biggest trends
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