Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service formerly known as Twitter into an “everything app” that also encompasses banking and financial services.But the rebrand could pose significant legal and financial challenges to the company, which has struggled since an advertiser exodus cut the company’s ad revenue by more than 50 percent. To start, there are hundreds of companies, including Microsoft and Meta, that own trademarks for variations of “X.” That could open the door to lawsuits and other legal headaches for Musk.Shubha Ghosh, a law professor at Syracuse University, says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I'm kind of surprised he picked X because it's not that distinctive,” he says. “It's problematic in the sense that it's not something you can just suddenly do without anybody noticing and possibly suing.”Trademark attorney Josh Gerben told Reuters that he counted almost 900 other companies with trademarks on “X.” And while not all of them will be able to credibly claim that the company formerly known as Twitter is interfering with their brand, it makes X an easy target.“There is about a 100% probability that Twitter/X will be sued by both opportunistic and... Continue reading at 'Engadget'
[ Engadget | 2023-07-25 23:39:14 UTC ]
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Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading at Engadget
[ Engadget | 2023-07-25 23:39:14 UTC ]
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Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek
[ AdWeek | 2022-12-12 11:00:00 UTC ]
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In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek
[ AdWeek | 2019-01-29 00:00:00 UTC ]
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The answer lies at the heart of theoretical physics. Note: The following article contains spoilers about the Netflix series 3 Body Problem.I first encountered the three-body problem 60 years ago, in a short story called “Placet is a Crazy Place” by American science fiction writer Frederic Brown. Continue reading at Fast Company
[ Fast Company | 2024-04-27 12:00:00 UTC ]
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In the event of a lawsuit, the U.S. government would likely argue national security issues. Legislation forcing TikTok’s parent company to sell the video-sharing platform or face a ban in the U.S. received President Joe Biden’s official signoff Wednesday. But the newly minted law could be in... Continue reading at Fast Company
[ Fast Company | 2024-04-25 14:12:32 UTC ]
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This one goes out to any author who’s ever felt bad about not making it onto a list of most anticipated books of the season. And to their publicists. The book preview list is a highly imperfect form of coverage that seems to be, along with best-of the year lists, the most widely used kind […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 08:56:49 UTC ]
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There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Normally slow-moving, bestseller charts in China highlighted nonfiction on legal issues in December. The post China Bestsellers December: Legal-Issues Nonfiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-24 19:33:25 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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CEO Peter Warwick attributed lower than expected second quarter results to a “complex” school environment characterized by “growing polarization in U.S. society and politicized schools and school boards.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Signed by Iowa Governor Kim Reynolds in May, SF 496, among its provisions, bans books with depictions of written or visual sex from school libraries, and prohibits instruction and materials involving gender identity and sexual orientation for students through sixth grade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to January 2024, and now March. Just as the initial delay was accompanied by a teaser trailer, so too is this one: 3... Continue reading at Engadget
[ Engadget | 2023-11-11 00:44:30 UTC ]
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The internet's "enshittification," as veteran journalist and privacy advocate Cory Doctorow describes it, began decades before TikTok made the scene. Elder millennials remember the good old days of Napster — followed by the much worse old days of Napster being sued into... Continue reading at Engadget
[ Engadget | 2023-11-05 15:30:18 UTC ]
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Ex-MP claims her account will lay bare ‘a corruption of democracy deep at the heart of the Conservative party and in Downing Street’Nadine Dorries’ book on the downfall of Boris Johnson will be delayed until November because of “the required legal process”, the publisher has said.The former... Continue reading at The Guardian
[ The Guardian | 2023-08-31 21:12:19 UTC ]
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The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
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Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget
[ Engadget | 2023-08-17 11:15:13 UTC ]
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