Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service formerly known as Twitter into an “everything app” that also encompasses banking and financial services.But the rebrand could pose significant legal and financial challenges to the company, which has struggled since an advertiser exodus cut the company’s ad revenue by more than 50 percent. To start, there are hundreds of companies, including Microsoft and Meta, that own trademarks for variations of “X.” That could open the door to lawsuits and other legal headaches for Musk.Shubha Ghosh, a law professor at Syracuse University, says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I'm kind of surprised he picked X because it's not that distinctive,” he says. “It's problematic in the sense that it's not something you can just suddenly do without anybody noticing and possibly suing.”Trademark attorney Josh Gerben told Reuters that he counted almost 900 other companies with trademarks on “X.” And while not all of them will be able to credibly claim that the company formerly known as Twitter is interfering with their brand, it makes X an easy target.“There is about a 100% probability that Twitter/X will be sued by both opportunistic and... Continue reading at 'Engadget'
[ Engadget | 2023-07-25 23:39:14 UTC ]
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The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
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Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget
[ Engadget | 2023-08-17 11:15:13 UTC ]
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The country's largest operator of college bookstores said that if it doesn't improve its financial position soon, it could issue a warning about its chances of staying in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Two new class action copyright lawsuits ramp up the growing scrutiny of large language models and other generative artificial intelligence tools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget
[ Engadget | 2023-06-27 18:24:03 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget
[ Engadget | 2023-06-17 21:39:27 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
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Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
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After falling 12% in the six-month period ended December 31, 2022, sales steadied at $515 million at HarperCollins in the quarter ended March 31, 2023, though earnings fell again, dropping 9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday
[ Digiday | 2023-05-10 04:01:00 UTC ]
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PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday
[ Digiday | 2023-05-10 04:01:00 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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'The Fitful Sleep of Immigrants' began as a memoir about Orlando Ortega-Medina's exile from a homophobic U.S. How it became an immigration thriller instead Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-18 13:00:23 UTC ]
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One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
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Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
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Last week, Twitter said it would start winding down the legacy verified program on April 1st, but over the weekend, that didn't happen, because (according to The Washington Post) unverifying users is a painstaking manual process. Meanwhile, another report indicated around 10,000 of the... Continue reading at Engadget
[ Engadget | 2023-04-04 11:15:47 UTC ]
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The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
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Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
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