Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service formerly known as Twitter into an “everything app” that also encompasses banking and financial services.But the rebrand could pose significant legal and financial challenges to the company, which has struggled since an advertiser exodus cut the company’s ad revenue by more than 50 percent. To start, there are hundreds of companies, including Microsoft and Meta, that own trademarks for variations of “X.” That could open the door to lawsuits and other legal headaches for Musk.Shubha Ghosh, a law professor at Syracuse University, says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I'm kind of surprised he picked X because it's not that distinctive,” he says. “It's problematic in the sense that it's not something you can just suddenly do without anybody noticing and possibly suing.”Trademark attorney Josh Gerben told Reuters that he counted almost 900 other companies with trademarks on “X.” And while not all of them will be able to credibly claim that the company formerly known as Twitter is interfering with their brand, it makes X an easy target.“There is about a 100% probability that Twitter/X will be sued by both opportunistic and... Continue reading at 'Engadget'
[ Engadget | 2023-07-25 23:39:14 UTC ]
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The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek
[ AdWeek | 2021-01-28 05:35:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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In a ruling last week, a federal judge said he will allow the former Trump National Security Advisor to conduct discovery on whether Trump administration officials acted in bad faith in holding up the pre-publication review of Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
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If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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Book subscriptions from indies around the country are ideal for gifting — to yourself or someone else. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 13:00:00 UTC ]
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As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times
[ The New York Times | 2020-11-17 10:00:08 UTC ]
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Scholars explore the questions of law, past and present, raised by the hit musical. Continue reading at The Washington Post
[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian
[ The Guardian | 2020-10-21 16:30:01 UTC ]
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The Paris commercial court has rejected the demand by Vivendi SE and the UK's Amber Capital for Hachette Livre parent company Lagardère SCA to hold an early extraordinary shareholders meeting. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 11:42:49 UTC ]
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Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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The Women's Prize has issued a statement saying that eligibility for the prize extends to "all women" where a woman is defined as "a cis woman, a transgender woman or anyone who is legally defined as a woman or of the female sex". Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 04:11:34 UTC ]
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The Pacific Northwest Booksellers Association gathered on Zoom for its annual membership meeting this week. Despite a difficult year, attendance was good and leadership said the organization is in strong financial shape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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Eligible for books originally published in English or in translation, the FT-McKinsey program looks for work to 'stand the test of time.' The post UK and USA: Financial Times and McKinsey Announce a Business Book of the Year Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-23 20:22:39 UTC ]
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Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature
[ Electric Literature | 2020-09-11 11:00:00 UTC ]
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‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:08:51 UTC ]
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David Benioff and D B Weiss, creators of HBO’s "Game of Thrones", are adapting Cixin Liu’s science fiction trilogy The Three-Body Problem for Netflix. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 17:51:43 UTC ]
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Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget
[ Engadget | 2020-09-01 15:20:58 UTC ]
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Cornwall-based book printer T J International is being renamed T J Books and has invested in new technology and equipment. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:37:07 UTC ]
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John Bolton's book 'The Room Where It Happened' is a bestseller, but the author's legal fight against the government is not over. In a July 16 motion, the former U.S. National Security Adviser, who still faces an effort to seize his royalties, has asked a federal court in Washington, D.C., to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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