Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service formerly known as Twitter into an “everything app” that also encompasses banking and financial services.But the rebrand could pose significant legal and financial challenges to the company, which has struggled since an advertiser exodus cut the company’s ad revenue by more than 50 percent. To start, there are hundreds of companies, including Microsoft and Meta, that own trademarks for variations of “X.” That could open the door to lawsuits and other legal headaches for Musk.Shubha Ghosh, a law professor at Syracuse University, says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I'm kind of surprised he picked X because it's not that distinctive,” he says. “It's problematic in the sense that it's not something you can just suddenly do without anybody noticing and possibly suing.”Trademark attorney Josh Gerben told Reuters that he counted almost 900 other companies with trademarks on “X.” And while not all of them will be able to credibly claim that the company formerly known as Twitter is interfering with their brand, it makes X an easy target.“There is about a 100% probability that Twitter/X will be sued by both opportunistic and... Continue reading at 'Engadget'
[ Engadget | 2023-07-25 23:39:14 UTC ]
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The moment they hit the press, the reviews for The Mirror And The Light were glowing. A “shoo-in for the Booker Prize” said the Guardian. “A masterpiece of historical fiction” according to the Independent. “Does it merit another Booker?” asks the Evening Standard, before concluding “yes it... Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 10:51:38 UTC ]
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"The Glass Hotel" follows the players in a pyramid scheme and reveals how guilt is deflected and lives are shattered. Continue reading at The Washington Post
[ The Washington Post | 2020-03-23 16:49:44 UTC ]
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Denver's Tattered Cover is the latest bookstore to report job losses, putting 100 employees on unpaid temporary leave. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Journalist Christopher Caldwell laments that the changes of the 1960s left nonelite whites behind. Continue reading at The Washington Post
[ The Washington Post | 2020-03-05 19:23:51 UTC ]
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After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
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The real question at the heart of this novel is how a woman is supposed to prepare for the apocalypse when everyday life is so maddening. Continue reading at The Washington Post
[ The Washington Post | 2020-02-27 22:49:38 UTC ]
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Heather Morris, the author of bestselling title The Tattooist of Auschwitz, has been threatened with legal action in the US by the stepson of Cecilia Kovachova around whom her second novel is thought to be based. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 05:51:43 UTC ]
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Sphere will publish Sunburn: The Unofficial History of Britain’s Biggest Selling Newspaper in 99 Headlines by Twitter comedian James Felton. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 19:55:30 UTC ]
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Christopher Knowlton posits that the state’s real estate bubble led to the Great Depression. Continue reading at The Washington Post
[ The Washington Post | 2020-01-31 19:10:52 UTC ]
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“I wished someone slightly browner than me would write it,” said Jeanine Cummins, the author of the highly anticipated book. Continue reading at The Washington Post
[ The Washington Post | 2020-01-22 12:23:18 UTC ]
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Barnes & Noble Education hired Morgan Stanley to serve as its financial adviser as it looks for ways to increase shareholder value in a fast-changing college material market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
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Nicholas Shaxson argues that big banks are thriving at the expense of everyone else. Continue reading at The Washington Post
[ The Washington Post | 2019-12-27 13:00:00 UTC ]
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In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:07:57 UTC ]
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Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from... Continue reading at AdWeek
[ AdWeek | 2019-12-03 16:15:29 UTC ]
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Comic book creators search for ways to combat the rise of illegal digital sharing of their work. Continue reading at BBC World
[ BBC World | 2019-11-29 13:41:32 UTC ]
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James D. Zirin explains how Trump, throughout his life, has either ignored the law or used it as a weapon. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 13:00:00 UTC ]
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[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
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In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
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