Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service formerly known as Twitter into an “everything app” that also encompasses banking and financial services.But the rebrand could pose significant legal and financial challenges to the company, which has struggled since an advertiser exodus cut the company’s ad revenue by more than 50 percent. To start, there are hundreds of companies, including Microsoft and Meta, that own trademarks for variations of “X.” That could open the door to lawsuits and other legal headaches for Musk.Shubha Ghosh, a law professor at Syracuse University, says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I'm kind of surprised he picked X because it's not that distinctive,” he says. “It's problematic in the sense that it's not something you can just suddenly do without anybody noticing and possibly suing.”Trademark attorney Josh Gerben told Reuters that he counted almost 900 other companies with trademarks on “X.” And while not all of them will be able to credibly claim that the company formerly known as Twitter is interfering with their brand, it makes X an easy target.“There is about a 100% probability that Twitter/X will be sued by both opportunistic and... Continue reading at 'Engadget'
[ Engadget | 2023-07-25 23:39:14 UTC ]
News tagged with:
#digital media
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with:
#ad business
#paying $1
#usa today
#conde nast
The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial troubles
Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek
[ AdWeek | 2022-12-14 23:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
The star has deposed Oprah Winfrey as queen of the online literary discussion groups – and plenty more A-listers are getting in on the act. Our reporter dives under the coversEvery novel I’ve ever read as part of a book club has involved a sprint to the finish. My latest group is no different,... Continue reading at The Guardian
[ The Guardian | 2022-12-12 06:00:54 UTC ]
More news stories like this | News stories tagged with:
#reese witherspoon
#queen consort
#latest group
#celeste ng
#fellow members
#book club
According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with:
#charging case
#launch event
#formally announce
#engadget podcast
#viable alternative
#kindle scribe
#hive social
#kindle
Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget
[ Engadget | 2022-12-02 13:30:56 UTC ]
More news stories like this | News stories tagged with:
#devindra hardawarproducer
#cherlynn low
#engadget podcast
#hive social
#podcast app
#engadget news
#ben ellmanmusic
#dale north
#brienlivestream producers
#luke brooks
#kindle
News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with:
#latest updatesget
#free app
#marketing company
#lachlan murdoch
#drive subscriptions
#news corporation
#federal court
#article published
#murdoch family
#unindicted co-conspirator
#capitol attack
#guardian australia
#news corp
The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
More news stories like this | News stories tagged with:
#social platform
#kanye west
#precarious position
#political activist
While some of the most popular writers on the publishing platform were able to convert their sizable Twitter following into newsletter subscriptions, a huge Twitter presence isn’t necessarily a prerequisite for Substack success. In just a few weeks, Elon Musk has created a number of questions... Continue reading at Fast Company
[ Fast Company | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#elon musk
#media businesses
#publishing platform
A representative for unionized employees called negotiations with the publisher 'disheartening,' and said that there are no bargaining sessions planned after latest proposal rejection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in... Continue reading at The Guardian
[ The Guardian | 2022-11-01 18:50:19 UTC ]
More news stories like this | News stories tagged with:
#digital copy
#classic work
#foundation trilogy
#human life
#science fiction
Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian
[ The Guardian | 2022-10-21 03:20:47 UTC ]
More news stories like this | News stories tagged with:
#lachlan murdoch
#latest updatesget
#free app
#fox news
#federal court
#politics editor
#unindicted co-conspirator
#news corp
The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
More news stories like this | News stories tagged with:
#18th year
#book of the year
Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
More news stories like this | News stories tagged with:
#music publishers
#streaming services
#move forward
#legal battle
#business model
#digital media
The rebranding of Tom Doherty Associates is designed to show the growth of the company beyond its science fiction and fantasy titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#fantasy titles
#science fiction
Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#11-page excerpt
The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
More news stories like this | News stories tagged with:
#libraries
Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC
[ CBC | 2022-07-29 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#pearson airport
#pearson
One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost
[ HuffPost | 2022-07-28 23:29:02 UTC ]
More news stories like this | News stories tagged with:
#upcoming book
Sibert Medal Honoree Melissa Stewart has written more than 200 science books for children. Here, she argues that many children gravitate towards nonfiction books, but adults may be steering them away because of their own assumptions and biases, to the detriment. of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction books
#young readers