Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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The Washington Post’s books section starts its new chapter, in print every Sunday and with a refurbished and revitalized presence online. Continue reading at The Washington Post
[ The Washington Post | 2022-09-21 15:00:01 UTC ]
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You do? Well, good for you, I guess. The “book” in question is a 21,450-page single volume edition of the long-running manga One Piece by Japanese manga artist Eiichiro Oda, smushed together so as to make it impossible to read. As reported in the Guardian earlier today, the book isn’t actually... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-20 16:13:25 UTC ]
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Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post
[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC
[ CBC | 2022-08-20 08:00:00 UTC ]
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Stephen King testified for the government today, arguing that writers will be harmed if Penguin Random House and Simon & Schuster merge. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-02 22:41:59 UTC ]
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Finding Freedom author, recently revealed to have been informed by a briefing from a senior aide, promises follow-up boasting ‘deep access’Journalist Omid Scobie will publish a follow-up to his bestselling book Finding Freedom, an unofficial biography of Meghan Markle and Prince Harry.Scobie,... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:12:28 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 08:51:54 UTC ]
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The Biden administration is suing to block Penguin Random House from buying Simon & Schuster. A United States District Court will decide if the sale can proceed. Continue reading at The New York Times
[ The New York Times | 2022-07-31 11:19:44 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC
[ CBC | 2022-07-29 08:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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France's Strasbourg is to begin its tenure as UNESCO's World Book Capital on April 23, 2024, as Accra concludes its year in the role. The post UNESCO Names Strasbourg Its World Book Capital 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-20 20:26:21 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Lindsey Fitzharris's “The Facemaker: A Visionary Surgeon’s Battle to Mend the Disfigured Soldiers of World War I” tells of a plastic surgeon whose care went beyond physical healing. Continue reading at The Washington Post
[ The Washington Post | 2022-07-15 12:00:26 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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