Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Penguin Random House has joined the other big trade publishers in pulling out of the Frankfurt Book Fair's physical event this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 07:32:23 UTC ]
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Publishers and authors have continued to share reading lists and offers of help following the Black Lives Matter protests sparked by the death of George Floyd in Minneapolis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 10:41:41 UTC ]
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Christian publishers and retailers are faced with challenges amid the novel coronavirus, Covid-19 outbreak, but are finding ways to cope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Simon & Schuster has become the third Big Five publisher to say it will not attend this year's BookExpo and BookCon events set for New York City July 22-26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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The coronavirus is one of the main topics of conversation at the 117th edition of Toy Fair New York, which began on Saturday and runs through Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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The 13 events left to promote the highly anticipated -- and then, highly-condemned -- novel will instead be replaced by town hall-style discussions between the author, Jeanine Cummins, and critics of the book. Continue reading at The Washington Post
[ The Washington Post | 2020-01-30 12:25:04 UTC ]
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'American Dirt' publisher Flatiron Books announced on Wednesday that it was canceling its book tour with Jeanine Cummins. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-29 20:47:11 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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Houghton Mifflin Harcourt had said it would stand by Outrages after row in UK over its historical accuracy, but has now recalled copies from storesNaomi Wolf’s US publisher has postponed the release of her new book and is recalling copies from booksellers, saying that new questions have arisen... Continue reading at The Guardian
[ The Guardian | 2019-06-14 12:45:53 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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#print publishing
#latest foray
#dating app
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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