How video header bidding is opening doors for Ranker

Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for Ranker appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-23 00:00:00 UTC ]
News tagged with: #opening doors #programmatic advertising #online publisher

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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #recent months #app developer #digital publisher #open letter #publishers appeared


Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hollywood reporter #traditional tv #digital video #sb nation #digital publisher


'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
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Opportunity knocks: how lockdown is opening doors for new creative talent

Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian

[ The Guardian | 2020-04-18 13:05:09 UTC ]
More news stories like this | News stories tagged with: #publishing houses #literary agent #production companies #book launches #rare chance #aspiring writers #opening doors


Two Indie Bookstores In Chicago Closed Their Doors Right After They Opened—and These Authors Are Trying to Help

Chicago authors are spotlighting the unique plight of two local indies that both closed to walk-in traffic on March 16: one bookstore that was only officially open for one day, and another that had changed ownership two weeks earlier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #officially open #indie bookstores


Queues outside Edinburgh indie as The Portobello Bookshop opens doors

Edinburgh's latest indie The Portobello Bookshop has opened its doors to the public, with customers queuing to get in on its first day of trading.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 21:32:06 UTC ]
More news stories like this | News stories tagged with: #bookshop


Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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Crowd-funding scheme opens door to illustrators

Scottish indie Little Door has launched a crowd-funding campaign to raise £3,500 to publish author/ illustrator Will Hughes’ début What Not to Give an Ogre for His Birthday. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #début #scottish indie


Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue


Opening doors

Author Catherine Murphy discusses how literary festivals and book events can accommodate disabled attendees. Continue reading at The Bookseller

[ The Bookseller | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book events #literary festivals #opening doors


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extremely successful #header bidding #mobile apps #post wtf


‘That’s YouTube’: Facebook opens Watch to all videos from publishers, creators

Facebook is adding a new feed to Watch that intersperses one-off videos from the Facebook pages people follow among episodic original shows. The post ‘That’s YouTube’: Facebook opens Watch to all videos from publishers, creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-19 00:00:00 UTC ]
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Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #demand sources #ad space #real time


Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Will Ruling in ReDigi Case Open the Door to a Used E-book Market?

That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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First candidates awarded Carole Blake Open Doors Project placements

Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #diverse backgrounds #blake friedmann


The winners and losers of Facebook’s dive into header bidding

The social network's latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms. The post The winners and losers of Facebook’s dive into header bidding appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #playing field #coming months #direct knowledge #pressure mounts


Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #rival google #header bidding