Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year. Terms weren’t disclosed. The Refinery29 business will report directly to her. Vice, which began as a hipster music and lifestyle magazine, got investments from some of the biggest names in the media business. But it has struggled as its cable channel, Viceland, has failed to find an audience, and Facebook and Google have dominated the online advertising market. The deal unites two of the largest digital media startups in the world, with a combined reach of 350 million people a month, the companies said Wednesday. Vice has expanded into TV and advertising more swiftly than most of its peers, and will augment its production with Refinery29’s slate of shows. Refinery29’s businesses parallel Vice’s, but with a much greater female component. The company, for example, hosts events and operates a studio, creative agency and digital publishing division. It will remain a distinct brand within Vice. In May, Walt Disney Co. wrote off the rest of its investment in Vice, reflecting the ongoing troubles at the former media darling. Earlier this year, Vice let go a number of staffers. Dubuc has said a recent $250 million financing deal would help... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
News tagged with: #regulatory approval #financial adviser #falling short #bloomberg reported #$450 million #—bloomberg news #hearst #digital publishing #digital media #online publisher

Other Publishing stories related to: ' Vice Media to acquire Refinery29 in drive for female audiences '


Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

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[ ABC News | 2023-05-15 11:47:06 UTC ]
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Bobit Business Media Acquires Newport Business Media

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Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

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How Vice Media Went Bankrupt

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Black creators drive higher media value for marketers, study finds

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Vice Media reportedly headed for bankruptcy

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[ The Guardian | 2023-05-02 14:10:53 UTC ]
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Dark Horse Media Acquired by the Embracer Group

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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

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[ Digiday | 2021-09-29 04:01:00 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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For Vice Media, bad-boy news culture is dead, long live news

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[ Digiday | 2020-12-30 05:01:28 UTC ]
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Vice Media Group Names Agency Veteran as Global CMO

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[ AdWeek | 2020-10-02 15:56:59 UTC ]
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Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

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[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

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[ AdWeek | 2020-06-24 17:00:52 UTC ]
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