Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year. Terms weren’t disclosed. The Refinery29 business will report directly to her. Vice, which began as a hipster music and lifestyle magazine, got investments from some of the biggest names in the media business. But it has struggled as its cable channel, Viceland, has failed to find an audience, and Facebook and Google have dominated the online advertising market. The deal unites two of the largest digital media startups in the world, with a combined reach of 350 million people a month, the companies said Wednesday. Vice has expanded into TV and advertising more swiftly than most of its peers, and will augment its production with Refinery29’s slate of shows. Refinery29’s businesses parallel Vice’s, but with a much greater female component. The company, for example, hosts events and operates a studio, creative agency and digital publishing division. It will remain a distinct brand within Vice. In May, Walt Disney Co. wrote off the rest of its investment in Vice, reflecting the ongoing troubles at the former media darling. Earlier this year, Vice let go a number of staffers. Dubuc has said a recent $250 million financing deal would help... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
News tagged with: #regulatory approval #financial adviser #falling short #bloomberg reported #$450 million #—bloomberg news #hearst #digital publishing #digital media #online publisher

Other Publishing stories related to: ' Vice Media to acquire Refinery29 in drive for female audiences '


Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media


Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media


Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with: #digital media


Books in the Media: My Body by Emily Ratajkowski dominated the media this week

My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 21:10:39 UTC ]
More news stories like this | News stories tagged with: #evening standard


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media


Charisma Media Restructures Media and Publishing

On the company's 40th anniversary this month, CEO and founder Stephen Strang announced he has restructured the company to 'streamline' operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary


High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
More news stories like this | News stories tagged with: #media companies #fairfax media #high court #defamatory material #facebook comments #northern territory #royal commission #fairfax #news corp


‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Active Interest Media Sells Several Magazines to Pocket Outdoor Media

Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this | News stories tagged with: #bankruptcy auction #present moment #natural fit #daily basis #prepared statement #inspire people


FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More

FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
More news stories like this | News stories tagged with: #industry dive #farm journal #pressing topics #data privacy #consumer experience #case studies #digital media


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media


As Disney writes off its Vice investment, 10 Vice stories to help staffers cope: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleacher report #instagram stories #app downloads #york post #keith kelly #bloomberg businessweek


Leaver and Smith’s Welbeck Acquires Carlton; Books International Acquires Marston

In two moves announced within days of each other, new consolidation can be seen in both nonfiction and in distribution and manufacturing services in publishing. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Leaver: ‘An Excellent Springboard’ ormer Quarto CEO Marcus Leaver and Mark Smith... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark smith #porter anderson #joined forces #carlton books


‘It’s been tight for us’: Why local media company Spirited Media ran out of time

The local news publisher couldn't find enough takers to complete a $1.5 million Series B round of funding. The post ‘It’s been tight for us’: Why local media company Spirited Media ran out of time appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time appeared


All Def Media, Daquan publisher IMGN Media are now co-producing original shows

All Def Media and IMGN Media are producing three unscripted shows that will be distributed on YouTube, Facebook, Snapchat and Instagram's IGTV. The post All Def Media, Daquan publisher IMGN Media are now co-producing original shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-19 00:00:00 UTC ]
More news stories like this |


Blake Freeman Johnson Media rebrands as Soho Friday Media

Richard Johnson, John Blake and Derek Freeman are changing the name of their new web-based publishing start-up from Blake Freeman Johnson Media to Soho Friday Media. Continue reading at The Bookseller

[ The Bookseller | 2018-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard johnson #john blake


Fairfax Media bidder TPG says it would resell media company within five years

TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian

[ The Guardian | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media business #fairfax media


IBT Media Is Rebranding as Newsweek Media Group

Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at AdWeek

[ AdWeek | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibt media #print magazine #digital brand #driving force


IBT Media Rebrands as Newsweek Media Group | Industry Notes

B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big promotion #teen vogue #magazine space


An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religious affiliation #evangelical christians