Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-18 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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In presidential tweet news, this happened Wednesday: Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-02-21 00:00:00 UTC ]
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Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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After the PW story on sexual impropriety at Christian writing conferences, readers and industry professionals flooded social media with responses and solutions for preventing future harassment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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A big gain in the number of self-published print ISBNs issued in 2017 offset a drop in the number of ISBNs issued for ebooks by self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Target says that the company is reviewing and updating redacted descriptions of books on its website, but complaints persist about inappropriate redactions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Rachael Bland’s memoir, For Freddie, was submitted to publishers at the start of the week, and already has one publisher offer on the table, Bland's agent has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
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Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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