Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
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A far-right international media company with connections to China's Falun Gong religious movement is expanding its Chelsea footprint, according to recent filings with the city register.New Jersey-based Universal Communications Network — which does business as New Tang Dynasty and operates under... Continue reading at Crains New York
[ Crains New York | 2024-04-15 17:48:16 UTC ]
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In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company
[ Fast Company | 2023-04-26 05:00:00 UTC ]
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Paul and Stephen Kendrick on how King’s 1960 arrest influenced the presidential campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Sopan Deb, a culture reporter for The New York Times, has interviewed the cast of Arrested Development, reviewed theater on Broadway, and currently reports on professional basketball. Before joining the Times, he covered Donald Trump’s presidential campaign for CBS News. He is also—I love this—a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 08:48:57 UTC ]
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In remarkable moments throughout history, news organizations have been there to inform the masses and accurately chronicle what’s happening for posterity’s sake. This is a responsibility TIME magazine has been devoted to for 97 years. The news magazine was a trusted source during The Great... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-02 15:20:28 UTC ]
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Today in New York City's Bryant Park, 9-to-5ers, tourists and other passersby might notice that the magazines at the newsstand on the corner of 42nd Street and 6th Avenue look a bit different. Instead of Time, The Economist, The New York Times, The Wall Street Journal and People, they'll see... Continue reading at Advertising Age
[ Advertising Age | 2018-10-30 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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The former FBI director, sacked in wake of clash with the US president, promises insights into the ‘highest-stakes situations’ of his careerThe former FBI director James Comey has signed a $2m (£1.5m) deal for a book about leadership and decision-making that will draw on his career in... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Retailers blame the presidential campaign and postelection anxiety for the year ending on a flat note, but some categories are growing in the book trade and in the comics shop market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making... Continue reading at Digiday
[ Digiday | 2017-01-23 00:00:00 UTC ]
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