The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys 'R' Us toy store chain's origin story, the only thing we’ll have to fear is watching them. Toys ‘R’ Us’s current owner WHP Global worked with the Emmy nominated creative agency Native Foreign to create a short brand film called The Origin of Toys ‘R’ Us using OpenAI’s text-to-video creator Sora. The film premiered at the 2024 Cannes Lions International Festival of Creativity and can currently be viewed on the toy retailer’s website. The Origin of Toys ‘R’ Us is only a little over a minute long but it’s a mix of confusing and eerie. The film features the young version of the toy store chain’s founder Charles Lazarus coming up with the idea for his signature retail creation and its giraffe mascot Geoffrey but almost the entire thing takes place in some kind of cosmic fever dream. It’s like someone tried to take the hollow behavior of M3GAN, dressed her up like Opie Taylor from The Andy Griffith Show and let it loose in the remnants of a toy store that blew up near the edge of the universe. In the movie, Mini-Charles is a starry eyed kid hanging out in a bicycle shop owned by his father who looks like a cross between Billy Eichner and John Denver. Little Charlie falls asleep and has a... Continue reading at 'Engadget'
[ Engadget | 2024-06-25 21:47:30 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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On the 75th anniversary of India’s partition, scholars from the US, Canada, France, UK and Australia write about their favorite book or film that best explains the trauma of a violent division. Continue reading at The Conversation
[ The Conversation | 2022-08-12 12:16:11 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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A new edition of Felix Salten's 'Bambi: A Life in the Forest' will be released next month, translated by Jack Zipes and featuring illustrations by Alenka Sottler; this is the first English version to be published since 1928. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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'We are proud to stand with our author,' said the head of Portfolio Books, promising that the memoir 'Flamin' Hot' will still be released June 15. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-19 00:04:48 UTC ]
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Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot
[ Book Riot | 2021-03-05 11:35:00 UTC ]
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Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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The best-selling author talks about her latest book, “Midnight Sun,” which retells “Twilight” from the vampire’s perspective. Why now? “Because I finished it,” she says. Continue reading at The New York Times
[ The New York Times | 2020-08-03 09:00:19 UTC ]
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Colin Woodard shows how competing visions of U.S. history shaped our national narrative. Continue reading at The Washington Post
[ The Washington Post | 2020-06-26 12:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Faber has pre-empted Leone Ross' "lightning bolt of a novel", about two star-crossed lovers finding their way back to one another over a single day. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 18:09:43 UTC ]
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Matchbox Cars, the coloring book and the collectible card game Magic: The Gathering have been inducted into the National Toy Hall of Fame Continue reading at ABC News
[ ABC News | 2019-11-07 16:36:40 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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