The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys 'R' Us toy store chain's origin story, the only thing we’ll have to fear is watching them. Toys ‘R’ Us’s current owner WHP Global worked with the Emmy nominated creative agency Native Foreign to create a short brand film called The Origin of Toys ‘R’ Us using OpenAI’s text-to-video creator Sora. The film premiered at the 2024 Cannes Lions International Festival of Creativity and can currently be viewed on the toy retailer’s website. The Origin of Toys ‘R’ Us is only a little over a minute long but it’s a mix of confusing and eerie. The film features the young version of the toy store chain’s founder Charles Lazarus coming up with the idea for his signature retail creation and its giraffe mascot Geoffrey but almost the entire thing takes place in some kind of cosmic fever dream. It’s like someone tried to take the hollow behavior of M3GAN, dressed her up like Opie Taylor from The Andy Griffith Show and let it loose in the remnants of a toy store that blew up near the edge of the universe. In the movie, Mini-Charles is a starry eyed kid hanging out in a bicycle shop owned by his father who looks like a cross between Billy Eichner and John Denver. Little Charlie falls asleep and has a... Continue reading at 'Engadget'
[ Engadget | 2024-06-25 21:47:30 UTC ]
[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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Every once in a while, something is just nice—like this story about Kelli Dunaway, a newly elected St. Louis County councilwoman, taking her oath of office on the Dr. Seuss classic Oh, The Places You’ll Go! Another lovely detail: her two kids, ages five and seven, held the book up as she was... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-22 14:53:47 UTC ]
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Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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'PW' speaks with DonorsChoose.org founder Charles Best about his charity’s mission and the current state of public education funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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In a new book about the decline of journalism, stockbroking analyst Lorna Tilbian examines the potential of an alternative source of income for publishers Stockbroking media analysts are dispassionate observers of the industry. One of the most respected of their number is Lorna Tilbian, now head... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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Literary agent Jenny Bent discusses the current state of foreign rights deals and how she has been so successful growing her business worldwide The post Literary Agent Jenny Bent on Foreign Rights and Comp Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime. To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their new ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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