For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
The elimination of the NEA, which is proposed in President Trump's just-released budget plan, could have a severe ripple effect on independent publishing, as hundreds of small presses depend on funding from the NEA to stay afloat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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President Trump's budget proposal for fiscal 2018 calls for completely eliminating funding for the NEA and NEH as well as a number of other domestic programs. The LitNet arts coalition called the NEA proposal "an assault on free expression." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Everything President Trump has tweeted (and what it was about) March 3, 2017, 12:16 p.m. His tweets have the power to shape international relations, send stock prices up - or down - and galvanize the American public. We're watching how Donald Trump is using this platform of unfettered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-04 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
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The Women's National Book Association will send a book a day throughout March, which is Women's History Month, to President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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Publishers will have to be "broad, open and diverse in their interests and in the voices they find" in response to the turbulent political climate caused by President Trump's election, Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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A number of American literary agents have put out a collective open call for submissions by Muslim writers following President Trump’s “travel ban”. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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Independent publishers have been “spurred on” to continue producing works that give a voice to silenced nations following President Trump's controversial "travel ban". Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Following President Trump's executive order suspending refugee admission to the U.S. and restricting immigration from seven Muslim countries, some agents have announced a collective open call for submissions by Muslim writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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Simon & Schuster boss writes to authors alarmed by the rightwing author’s profile, assuring them that the firm will not tolerate abusive writingIn what is being seen as a damage limitation exercise, the publisher of rightwing controversialist Milo Yiannopoulos has written to authors to... Continue reading at The Guardian
[ The Guardian | 2017-01-24 00:00:00 UTC ]
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In a letter sent to employees and some authors, Simon & Schuster CEO Carolyn Reidy looked to assure those concerned about the signing of controversial author Milo Yiannopoulos that the company will not publish books that contain hate speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making... Continue reading at Digiday
[ Digiday | 2017-01-23 00:00:00 UTC ]
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Donald J. Trump today placed his normally-proportioned left hand on the inaugural Bible and, in front of a crowd of citizens gathered on the National Mall and a TV audience in the tens of millions, the real estate developer and reality show star was sworn in as the 45th President of the United... Continue reading at Advertising Age
[ Advertising Age | 2017-01-20 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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