For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
The camera whirs into focus. Distorts. Whirs into focus again. Scanlines and static make the scene hard to process at first, but they slowly fade. There’s an astronaut here—Emma Fisher, one of your crew. She sounds worried. “That wasn’t good. SAM, run your self diagnostic procedure. What... Continue reading at PC World
[ PC World | 2019-05-21 14:00:00 UTC ]
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As a social media platform with global reach, Facebook leans extensively on its artificial intelligence and machine-learning systems to keep the site online and harmful content off it (at least, some of the time). Following its announcement at the st... Continue reading at Engadget
[ Engadget | 2019-05-20 10:30:00 UTC ]
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The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired
[ Wired | 2019-05-20 10:30:00 UTC ]
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The White House has launched a new tool that enables people to report the fact that they have been kicked off the likes of Twitter, Facebook, Instagram and YouTube. The tool is aimed at people who have had their social media presence curtailed and "suspect political bias" is involved. Anyone who... Continue reading at Betanews
[ Betanews | 2019-05-17 10:05:05 UTC ]
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For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and natural language processing are being used by publishers to streamline... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 19:33:38 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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Rick Reilly’s course of action isn’t to cheat the audience. The former L.A. Times, Sports Illustrated and ESPN writer sized up the room of about 30 bunched into the center of an independent book store in Manhattan Beach the other night and declared: As a golfer, your president is all about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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After more than two years of trumpeting draconian policies that by his own measure have failed to deter U.S. immigration, President Trump now says he wants to take an even “tougher” tack on border security policy. Trump pushed out his second Homeland Security secretary, Kirstjen Nielsen, on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at The Guardian
[ The Guardian | 2019-03-12 00:00:00 UTC ]
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Homeland Security Secretary Kirstjen M. Nielsen sparred with newly-empowered House Democrats on Wednesday over President Trump’s immigration policies, defending his recent misstatement that border apprehensions were at an all-time high. Nielsen called upon Congress to address what she described... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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Taking a talk to Texas, the Frankfurter Buchmesse's Holger Volland will be in conversation with Martina Mara of the Austrian Council on Robotics and Artificial Intelligence during SXSW on March 10. The post Frankfurter Buchmesse Stages a Conversation on AI During SXSW appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday
[ Digiday | 2019-02-13 00:00:00 UTC ]
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BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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