‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-27 00:00:00 UTC ]
News tagged with: #digital publishers #business insider

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Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #algorithm change #apple news #online poll


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #publishing partners #digital publishing #biggest players #publishing tools #ve built #direct response #brand safety


How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their... Continue reading at Advertising Age

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web properties #york media #operated properties #track users #apple doesn #cond nast #direct connection


Facebook Is Helping Local News Publishers Get More Digital Subscribers

Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek

[ AdWeek | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3 million #blog post #digital subscribers


Local digital news publishers are ignoring display revenue

Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue


Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #cond nast #select group #news app #apple news


As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #user experience #raising concerns #news app


Marketers’ “Customer Experience” Chorus is Good News for Publishers

A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #post marketers


Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #enable publishers


In the duopoly’s shadow, Apple News is finding favor with some publishers

While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription growth #finding favor #apple news #publishers appeared


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced partnerships #select group #media outlets #news junkies


Google Launches Fund for Publishers' Digital News Projects

Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan.   Google ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers


Google launches €150m fund for publishers' digital news projects

Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation fund #google announced #strings attached #internet giant #european publishers


How 4 publishers are approaching the Apple News app

Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #cautious approach


Apple Has Snagged More Than 50 Publishers For Its News App

Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company

[ Fast Company | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news aggregators #media brands #news readers #news reader #vox media #conde nast #news app


BBC digital news operation must be curbed, say newspaper publishers

News Media Association calls on government to implement 10 changes to corporation’s objectives and governance in submission to green paperUK national and regional newspaper publishers have called for the BBC’s digital news operation to be curbed to allow commercial players to flourish at home... Continue reading at The Guardian

[ The Guardian | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade body #newspaper publishers


News Corp sees strong growth in digital real estate services and book publishing

The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian

[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #print business #strong growth #net loss #total revenue #book publishing


Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app.   Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phones #ios app #articles directly #facebook launched


London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #digital minds