For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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InfoWars owner found to have violated social network’s community standardsAlex Jones, the American conspiracy theorist who runs the InfoWars website, has been suspended from Facebook for bullying and hate speech.The suspension will last for 30 days, and affects only Jones’s personal account on... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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During his brief, comic stint as White House press secretary, Sean Spicer had a special, up-close view of President Trump. In his memoir, "The Briefing," he portrays a president who may seem foreign to many Americans. In Spicer's telling, Trump has a "deep vein of compassion and sympathy." He is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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Pearson is concentrating efforts in the area of artificial intelligence (AI) and has hired a former Intel executive, Milena Marinova, to be its senior vice president for AI products and solutions. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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To the editor: Given today’s incivility, Christians may ask themselves, “What would Jesus do?” if confronted with appointees in the Trump administration. Certainly Jesus wouldn’t ask White House Press Secretary Sarah Huckabee Sanders to leave a restaurant because of President Trump’s policies and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Homeland Security Secretary Kirstjen Nielsen and Vice President Mike Pence stand behind President Trump after he signed an executive order in the Oval Office on Wednesday to end the separation of migrant families at the border. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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President Trump’s immigration policies, L.A.’s homeless crisis, the women’s movement and the culture of food were just a few of the topics covered during the first day of the Los Angeles Times Festival of Books on the USC campus. The 23rd annual festival, which celebrates reading and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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The publication of former FBI director James Comey’s upcoming book about President Trump has been brought forward to tomorrow (Tuesday 17th April) to coincide with the US, after attracting widespread publicity over the weekend. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Since President Trump took office, California has been the epicenter of the resistance, home to countless protests, marches, impromptu airport rallies and, of course, commentary of various kinds on Facebook and Twitter. But it’s all been done at a distance, because Trump has avoided California.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-11 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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As the U.S. passed the first anniversary of President Trump’s inauguration, four books debuted on our hardcover nonfiction list, each taking a critical view of the current political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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