For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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President Trump’s immigration policies, L.A.’s homeless crisis, the women’s movement and the culture of food were just a few of the topics covered during the first day of the Los Angeles Times Festival of Books on the USC campus. The 23rd annual festival, which celebrates reading and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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The publication of former FBI director James Comey’s upcoming book about President Trump has been brought forward to tomorrow (Tuesday 17th April) to coincide with the US, after attracting widespread publicity over the weekend. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Since President Trump took office, California has been the epicenter of the resistance, home to countless protests, marches, impromptu airport rallies and, of course, commentary of various kinds on Facebook and Twitter. But it’s all been done at a distance, because Trump has avoided California.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-11 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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As the U.S. passed the first anniversary of President Trump’s inauguration, four books debuted on our hardcover nonfiction list, each taking a critical view of the current political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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PW' editorial director Jim Milliot examines Macmillan's resolution to stand firm against threats from President Trump, and 'PW' publishes Macmillan CEO John Sargent's letter to staff on the matter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Say goodbye to M, Facebook's experimental virtual assistant. The company is shutting down M's services without even letting it leave the testing phase, where it had operated since 2015. The service once seemed to hold the promise of acting as a digital concierge, helping people book hotels,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-09 00:00:00 UTC ]
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The book industry hasn’t produced a must-read adult book in years. Then came Henry Holt's just-released Michael Wolff title, which dominated the news cycle last week thanks in part to the angry reactions from its subject: President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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After the media released some choice bombshells from Michael Wolff's forthcoming White House tell-all, 'Fire and Fury,' the book has skyrocketed to #1 on Amazon and its on-sale date has been moved up—to the tune of infuriated tweets from President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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Facebook has been publicly searching for a solution to harassment, hate speech and bullying on the site for years -- and at the same time, less publicly, the company has been honing its internal approach to these subjects. Today, Facebook published i... Continue reading at Engadget
[ Engadget | 2017-12-09 00:00:00 UTC ]
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U.S. Atty. Gen. Jeff Sessions, during questioning at a congressional hearing Tuesday, sidestepped questions about whether President Trump’s vitriol toward CNN was factoring into the Department of Justice’s review of a mammoth media merger. AT&T is trying to buy Time Warner Inc. — which owns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-15 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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A federal judge in Hawaii on Tuesday issued an order blocking major parts of President Trump’s newest travel ban, suggesting it violated immigration law. The decision from U.S. District Judge Derrick Watson in Honolulu stops the administration’s travel restrictions nationwide before they were... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-18 00:00:00 UTC ]
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