Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

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Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular show #young audience #digital publishers #east coast #sports leagues


Microsoft to finally begin selling its ridiculous Surface Connect to USB-C Adapter this week

I'm a big fan of some Surface hardware. Microsoft's own laptops and tablets are often well-made and very elegant. Quite frankly, if you want a Windows 10 PC, the Surface Laptop is a great pick. The Surface Pro is a solid choice too, although it can be difficult to use in a lap -- a non-starter... Continue reading at Betanews

[ Betanews | 2018-06-26 00:00:00 UTC ]
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Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content offerings #social platform #newfronts presentation #live video


Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian

[ The Guardian | 2015-06-03 00:00:00 UTC ]
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In the Arab World Islam Sells in “P,” Unorthodox Sells in “E”

Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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Elizabeth Day and Johny Pitts to present 'Open Book'

Elizabeth Day and Johny Pitts are to be the new presenters of BBC Radio 4’s "Open Book" programme.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 20:35:02 UTC ]
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Eric Jerome Dickey, best-selling African American novelist, dies at 59

Described as ‘one of the few kings of popular African-American fiction for women,’ he wrote 29 books that together sold more than 7 million copies. Continue reading at The Washington Post

[ The Washington Post | 2021-01-06 13:20:32 UTC ]
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Thursday Murder Club is 2020's final week number one

Richard Osman's The Thursday Murder Club (Viking) has notched up a second consecutive week in the UK Official Top 50 number one spot, with 72,913 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 16:01:10 UTC ]
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Fane sells over 70,000 tickets for online season

Production company Fane has announced it has sold more than 72,000 tickets, 54% of those including a book, for the online events season it launched in September. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 18:49:53 UTC ]
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John le Carré, Best-Selling Author of Cold War Thrillers, Dies at 89

Breaking from the James Bond mold, he turned the spy novel into high art as he explored the moral compromises of agents on both sides of the Iron curtain. Continue reading at The New York Times

[ The New York Times | 2020-12-14 16:04:51 UTC ]
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Children's Author Presentations Go Digital

We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Bob Dylan sells entire publishing catalogue to Universal Music

Deal covers 600 songs including Blowin’ in the Wind and Knockin’ on Heaven’s DoorUniversal Music has struck a deal to buy the rights to Bob Dylan’s entire catalogue of 600 songs, from Blowin’ in the Wind to Knockin’ on Heaven’s Door, in the biggest music publishing deal in decades.Dylan, whose... Continue reading at The Guardian

[ The Guardian | 2020-12-07 12:40:36 UTC ]
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Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week

[ Media Week | 2020-12-03 09:34:13 UTC ]
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Publishers join forces for children's Christmas present campaign

A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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Obama’s Memoir Is a Chance to Finally See Our Sanest President

Critical responses to Barack Obama’s memoir suggest less what’s in the book than what we’ve always wanted from him. Continue reading at Slate

[ Slate | 2020-11-20 20:45:30 UTC ]
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Now Is the Time to Finally Close the Digital Divide

The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #digital divide