For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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In its first week on sale in the U.S., the pop star's debut memoir sold a total of 1.1 million copies across pre-orders, sales of print books, e-books, and audiobooks formats, according to publisher Gallery Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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From her Louisiana roots to the quasi-imprisonment of her conservatorship, Britney Spears' 'The Woman in Me' paints the pop star's life as a Victorian nightmare. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-20 20:46:28 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
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“I queued up to get his autograph with nothing but a dollar bill for him to sign,” says the pop star, whose debut novel is “This Bird Has Flown.” “He glanced up, amused, gave me a mischievous half-smile and said, ‘Ah, defacing U.S. currency,’ and proceeded to sign it.” Continue reading at The New York Times
[ The New York Times | 2023-04-06 09:00:12 UTC ]
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Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget
[ Engadget | 2023-03-12 14:30:52 UTC ]
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The memoir is expected to be a best seller, but after the queen’s death, some royal experts and industry executives say the project has become risky for Harry. Continue reading at The New York Times
[ The New York Times | 2022-10-27 14:12:53 UTC ]
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Pop star’s memoir was subject of a massive bidding war, and comes weeks after she sent a cease-and-desist letter to her sister over her own autobiographyBritney Spears has landed a “record-breaking” publishing deal for a tell-all memoir about her rise to fame, her relationship with her family... Continue reading at The Guardian
[ The Guardian | 2022-02-22 01:12:57 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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The pop star seems to have entered her memoir era at 19. Her new book, "Billie Eilish," uses photos and spare captions to document her life for fans. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-11 12:00:32 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Seven Dials has acquired the non-fiction debut of pop star and fitness role model Ellie Goulding at auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 02:46:29 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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