Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

Other Publishing stories related to: 'Finally, a NewFront Presentation That Looks Like What the NewFronts Sell'


Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop star #digital publishers #technological advances #shake things #industry executives


Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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Snapchat finally submits to the NewFronts

Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age

[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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Microsoft to finally begin selling its ridiculous Surface Connect to USB-C Adapter this week

I'm a big fan of some Surface hardware. Microsoft's own laptops and tablets are often well-made and very elegant. Quite frankly, if you want a Windows 10 PC, the Surface Laptop is a great pick. The Surface Pro is a solid choice too, although it can be difficult to use in a lap -- a non-starter... Continue reading at Betanews

[ Betanews | 2018-06-26 00:00:00 UTC ]
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Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Guadalajara International Book Fair To Present 620 Book Presentations

The 36th edition of the Guadalajara International Book Fair will showcase 70 children's performances and Guest of Honor Sharjah. The post Guadalajara International Book Fair To Present 620 Book Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-22 22:16:54 UTC ]
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Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian

[ The Guardian | 2015-06-03 00:00:00 UTC ]
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In the Arab World Islam Sells in “P,” Unorthodox Sells in “E”

Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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LaGuardia's $8 billion renovation is finally getting its flowers

LaGuardia Airport just won a customer satisfaction award. Yes, really.The much-maligned Queens airport that President Joe Biden notoriously compared to “some Third World country" in 2014 earned the 2023 Airport Service Quality Award (ASQ) for hubs serving 25 to 40 million passengers per year.The... Continue reading at Crains New York

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Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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KKR Is in 'No Hurry' to Sell Simon & Schuster

Pete Stavros, co-head of global equity for KKR, said that it will be at least five years before the private equity firm considers selling Simon & Schuster, which it bought last fall. Stavros added that he has many hopes for what S&S can accomplish before he looks for a new home for the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
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CALIBA Presents 2024 Golden Poppy Awards

On January 25, the California Independent Booksellers Alliance hosted a streaming award ceremony honoring “the most distinguished books written and illustrated by creators who have made California their home.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Create and sell an e-book for just $25 this January

If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World

[ PC World | 2024-01-10 08:00:00 UTC ]
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Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
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Vignette Books Succeeds In Selling Surprise Vintage Titles

Vignette Books is new online bookstore based in Austin, Tex., cofounded by a former employee at Book People. It has attracted an audience willing to gamble on buying used and vintage books based solely on their categories, without knowing exactly which title will arrive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Nancy Silverton Finally Discovered the Joy of Sprinkles

Not only is her latest cookbook her first best seller, the veteran chef has come around to whimsical rainbow flair on baked goods. Continue reading at The New York Times

[ The New York Times | 2023-12-14 10:02:00 UTC ]
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A Spider-Man comic that cost 12 cents in 1962 is now selling for nearly $60K in Moncton

A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC

[ CBC | 2023-12-03 21:53:26 UTC ]
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