Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]

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Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad... Continue reading at AdWeek

[ AdWeek | 2013-07-19 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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MEI Portico Version 2.5 for Adobe Digital Publishing Suite Now Available

Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York

[ Crains New York | 2013-04-14 00:00:00 UTC ]
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Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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How WSJ.com’s Court Case Affects Online Publishers

A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]
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Hodder buys official Lady Gaga photo book

Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:05 Hodder & Stoughton will publish the first official book by Lady Gaga this November after signing a deal for a book of photographs by fashion photographer Terry Richardson. Editorial director Fenella Bates bought British and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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