Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

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Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company

[ Fast Company | 2023-08-08 08:50:00 UTC ]
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Paramount Agrees to Sell Simon & Schuster to KKR, a Private Equity Firm

The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times

[ The New York Times | 2023-08-07 23:51:30 UTC ]
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Equity Firm Eyeing Simon & Schuster to Sell RBmedia for $1 Billion

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[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
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TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:00:50 UTC ]
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Amazon is selling two Echo Show 5 Kids smart displays for the price of one

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[ Engadget | 2023-06-22 16:30:34 UTC ]
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Spotify may finally be ready to debut a premium HiFi audio tier

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[ Engadget | 2023-06-20 12:38:47 UTC ]
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The arts are finally on Australia’s national agenda. We need the ABC to cover it

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[ The Guardian | 2023-06-16 15:00:05 UTC ]
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Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

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[ Digiday | 2023-06-01 12:01:00 UTC ]
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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

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[ AdWeek | 2023-06-01 12:00:00 UTC ]
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The Morning After: Industry leaders say AI presents 'risk of extinction' on par with nuclear war

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[ Engadget | 2023-05-31 11:15:45 UTC ]
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A Beatnik Nun Eco-Poet Finally Gets Her Due

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[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Read Marilynne Robinson’s 1988 review of Raymond Carver’s final collection.

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[ Literrary Hub | 2023-05-25 17:31:12 UTC ]
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[ World Literature Today | 2023-05-15 21:11:26 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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[ Digiday | 2023-05-05 04:01:00 UTC ]
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[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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[ AdWeek | 2023-05-04 14:15:00 UTC ]
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[ Digiday | 2023-05-03 10:01:00 UTC ]
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[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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